Disclosure: This blog post is sponsored by Lazy Girl Lingerie.
Launched last year, Lazy Girl Lingerie is what the name suggests – underthings designed to be effortless. These are pretty but uncomplicated designs that are easy to throw on and comfy to wear, for when you want an easygoing, relaxed kind of sexy.
The Lazy Girl Lingerie story starts with the fabric. Founder Cassandra begins with a hunt for a material that speaks to her, then plays around with it in the studio until a design emerges. She likes to use soft, stretch laces and elastic strapping which, combined with the criss-cross ribbon lacing that features regularly in her work, makes her lingerie extremely flexible on fit.
As standard, Lazy Girl Lingerie sizing covers XXS-XXL or approximately UK 4-18. However since each garment is created to order – ethically sewn with love by Cassandra herself in her Australia-based studio – custom sizing is available, and at no additional cost. If your measurements don’t quite match up with the size chart, just pop them in at checkout and wait for lingerie to arrive that has been created especially for your body.
Cassandra started out as a self-taught seamstress in high school before pursuing a degree in Fashion Design and Technology. Whilst there, she studied a module on swimwear and lingerie and that’s when she fell in love with this industry. Having always struggled to find exactly what she wanted to wear, she started sewing lingerie for herself and Lazy Girl Lingerie blossomed from there.
Everything in the brand’s current collection looks like an absolute breeze to wear, from the numerous bralettes to the floaty Noelle chemise, to the off-the-shoulder crops that look like the perfect, chic-but-carefree festival attire (the Isla and Ivy crops are lined for modesty if you choose to go braless underneath).
I particularly love the Quinn bodysuit, which has the same laid-back ease as the rest of the collection, but which also has an air of sophistication. With the halter neckline and high-cut legline it’s very much on-trend right now, but the black lace and intricate embroidered trim hold a timeless appeal.
My favourite look though simply has to be the Analiese set, a striking red two-piece that straddles the line between lingerie and outerwear. The oversized floral lace pattern on this one is just stunning, and as you all know I’m a fan of scalloping and eyelash edging (and red!).
Lazy Girl Lingerie pricing ranges from AUD$39 to AUD$140 (approx. £23-81 / US$29-104 / 26-93€) and all items ship within 2 weeks of purchase, which is a very reasonable wait time for handmade underthings. As for what the future holds, Cassandra is currently working on some more supportive styles for fuller-busted customers, so subscribe to her newsletter to be the first to hear when those launch – you’ll receive 10% off too 🙂
What do you think of Lazy Girl Lingerie? Which design featured here is your favourite?