How to Be a More Sustainable Lingerie Shopper

by Estelle Puleston

Above image: © Lightfieldstudiosprod

Disclosure: Links with a * are affiliate links.

I don’t talk about my personal life very much on here, since this is after all a lingerie blog and not a lifestyle or personal diary one. But last summer I made a change that has had a pretty significant impact on my way of living, and will most likely influence my future lingerie shopping habits too: I went ‘low waste’.

So far, I’ve focussed primarily on eliminating plastic from my daily life – food packaging, other household groceries, my skincare/haircare routine etc. I’m happy to say that I’m getting very, very close to reaching that goal. But in doing all of this, I’ve become a lot more conscious of other ways that my habits impact the planet. And so, as a long-time lover and consumer of fashion and especially as a professional lingerie blogger, naturally my attention has turned to how I can continue to shop for lingerie in a more sustainable way.

If you, too, are trying to become a more eco-conscious lingerie lover, here are my 7 suggestions to make that happen:

Stella Low Cut Bra and Eva G-String by HARA The Label. This brand uses plant-based dyes such as turmeric and madder root.

Support sustainable lingerie brands

It goes without saying that switching to buying from lingerie brands who do their bit for the environment is a simple step towards sustainability. Brands that are making the effort to be environmentally-friendly will want you to know about it, so check the website for a sustainability statement of some kind. There are myriad ways that lingerie brands can make a difference, but here are the ones I’ve come across most frequently:

Monica Bra and Briefs by Underprotection, made from milk protein fibres. This brand also uses banana fibre fabric and various recycled fabrics.

Choose biodegradable, recycled, or deadstock fabrics

So much of our clothing nowadays is made from synthetic fibres, which typically require coal and petroleum to produce and are not biodegradable. Polyester and nylon are common examples. Synthetic fibres are generally cheaper, and oftentimes better at holding rich colours when they’re dyed. However, from a sustainability perspective, they’re just plain bad. So here are three fabric categories to consider making a priority:

  • Biodegradable fabrics – natural fabrics such as cotton, silk, linen, cashmere and bamboo will decompose. However, that doesn’t mean they’re completely unproblematic. Cotton production for example requires a colossal amount of water, and if it is not organic, then massive amounts of pesticide too. Bamboo, while it can be grown with minimal water and no pesticides, is usually turned into fabric via a process laden with toxic chemicals. And raw, natural silk may have its luster enhanced by being treated with substances harmful to the environment. Still, in my opinion, any natural fabric is at least somewhat better than one that won’t biodegrade. And choosing certified-organic versions of fabrics means you can know they were created without the use of insecticides, pesticides or synthetic fertilisers. While we’re on this topic, I also want to highlight The Very Good Bra whose lingerie is 100% biodegradable, from the strap elastic to the sewing thread!
  • Recycled fabrics – some of the plastic waste already clogging up our planet, such as discarded plastic bottles and nylon fishing nets, can be turned into fabric. A few lingerie brands that primarily or frequently use recycled fabrics include Proclaim, Parade, Underprotection and Organic Basics. Then there are the brands using recycled fabrics in specific collections, such as Chantelle’s Motif range*, Dorina’s ECO line, Wolf & Whistle’s activewear line, Only Hearts’ Recyled Lace range, Kilo Brava’s Satin collection, Cosabella’s Lourdes set, and Charnos’ Re Cycled hosiery*.
  • Deadstock fabrics – deadstock fabrics are large leftovers that a brand or factory doesn’t need (perhaps from a cancelled order) or a fabric mill overproduced or mis-produced (e.g. dyed the wrong colour). Instead of simply discarding them, they can be sold on to someone else. Lara Intimates, ColieCo, Karolina Laskowska and Anek. all make use of deadstock fabrics. Many consider it more sustainable than buying ‘new’ fabric because you’re instead saving something from going to landfill, although there is some debate about how much of what’s sold as deadstock was truly destined to end up there.
Vintage Peach Bra and Briefs by The Very Good Bra. All of this brand’s lingerie is 100% biodegradable.

Shop second-hand

No, I’m not suggesting you buy used knickers! There’s more to lingerie than just garments with a gusset, and anyway, buying second-hand doesn’t have to mean buying used. I see plenty of pre-owned lingerie for sale that still has the tags on.

Pre-owned lingerie can be considered a sustainable option because instead of creating demand for more garments to be produced, you’re ‘reusing’ one that already exists. As with deadstock fabrics, there is some debate over just how sustainable second-hand shopping is on an overall scale. Is the boom in fashion reselling apps actually encouraging people to buy more, because they know they can easily flip it when they’re bored of it? Is it better to buy a fast fashion item second hand, or a sustainably-produced one direct from the brand, which would help that brand to stay in business? At the end of the day, you need to decide what feels like the best option to you.

As well as charity shops, eBay, and fashion-focussed reselling apps such as Depop and Poshmark, some good places to look for second-hand lingerie are Bra Swap, Bratabase, the Clothes for Boobs Facebook group and the Lingerie Addicts Facebook group.

The Thong by Parade, which is made from “supersoft” recycled nylon.

Consider buying period underwear

I don’t know if ‘trend’ is the right word for it, but period underwear is suddenly everywhere. I know it’s not for everyone. Maybe your period is too heavy. Maybe you can’t afford the upfront investment. Hey, maybe you just don’t like the way it looks (no one seems to have made particularly pretty period knickers yet!).

However, if you are someone with periods and think this underwear may work for you, it’s worth giving it a try. The period knickers themselves may not necessarily be biodegradable, but neither are most tampons or pads, nor the plastic wrappings they often come in. If that’s what you currently use, then this is one way that changing your lingerie wardrobe could help you to lead a more sustainable life.

Boxer Brief by Period Aisle. This period underwear could potentially replace your disposable sanitary products, and is primarily organic cotton.

Buy less (and better)

With all this talk of buying sustainable brands or fabrics and buying second-hand, it’s easy to forget that often, we don’t actually need to be buying anything. The flipside here is that I do believe buying nice lingerie ‘just because’ can be a fab way to indulge in some self love, and that not every purchase has to be a practical, required one. I guess the key is to find a balance – by all means, treat yourself, but if you know you are a shopaholic then perhaps set yourself a limit on lingerie purchases.

The ties in with two somewhat separate points, which are to make well-considered purchases and to invest in quality. Instead of impulse-buying lingerie – especially if you have a history of not wearing those purchases often – a common piece of advice is to bookmark what you’ve seen, and come back to it when you’ve had time to think about whether you really want it and will wear it lots. By buying fewer garments, you can also afford to buy better-quality ones which won’t need replacing so often, meaning that in the long run you’ll dispose of even less stuff.

Clea Soft Cup Bralette, Thong and Collar by Studio Pia. This luxury brand uses organic silk, ships in eco packaging, and donates to a reforestation charity.

Care for your lingerie well

Taking good care of your lingerie will make it last longer regardless, even if your budget only allows for lower-quality items. I recommend taking the time to hand-wash your lingerie – it really does make a difference. But whether you hand-wash or machine-wash, definitely avoid the tumble dryer which will significantly reduce the lifespan of your lingerie. And hey, air-drying saves on energy usage too!

Caring for your lingerie also means repairing or altering it where you can. Going back to the point above, when a seam starts to come undone, ask yourself if you need to replace that garment or if you can fix it (lingerie brands Bordelle and La Fille d’O offer a repairs service on garments made by them). If you’ve changed size, especially downwards, could you or a seamstress resize any of your current bras to still fit?

Speaking of lingerie care, a reminder that bras often don’t need washing after a single wear. Unless you’ve been sweating, going 2-3 wears between washes is often fine and will help to minimise your water usage.

Coming Up Bra and Come Out Briefs by La Fille d’O. This slow-fashion brand offers a repairs service to help you get as much wear from their garments as possible.

Donate or recycle your old lingerie

When your lingerie finally wears out or no longer fits, how you dispose of it matters. The longer a garment stays in circulation instead of landfill, the less demand there is for new products to be created. Even if you’re chopping old tights up to turn into cleaning rags, that saves you needing to buy cleaning cloths! If an item is still in good condition, aim to sell, gift, or donate it if possible. If it’s worn out, it can still be recycled.

In the UK, most Marks & Spencers* stores and all Bravissimo stores have a recycling bin to drop off old bras (by any brand), and it’s worth checking if your local independent lingerie boutique has something similar. In the US, you can post worn bras and unworn briefs to The Bra Recyclers. Even used (clean!) briefs can be dropped off at most textile recycling collection points, to be ‘downcycled’ into things such as insulation.

Tropics Bra* and Brazilian Brief* by Dorina, made with eco fabrics including recycled microfibre.

When it comes to buying lingerie sustainably, I don’t believe there’s a perfect option. Even The Very Good Bra won’t fit every body, budget, or aesthetic style. However, it’s encouraging to see that a growing number of lingerie brands are making sustainability a focus, and I sincerely hope that in time there will be multiple eco-friendly lingerie options for everyone.

Personally, I’m trying to reconcile my desire to live a more sustainable life with the fact that my chosen career is innately the opposite. Working with brands means I receive far more lingerie than I realistically need, and I regularly want to promote non-sustainable lingerie brands because they’re doing something else worth talking about. But as someone with a platform like this, at least one thing I can do is make an effort to highlight sustainable lingerie brands and products more often, and that’s one of my main goals for 2020.

Have you made any changes to become a more sustainable lingerie consumer? Do you know of any great sustainable lingerie brands I haven’t mentioned here? And what articles would you like to see us publish related to this topic?

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Leave a Comment


Nicole March 11, 2020 - 8:57 am

wow,love it

Emma Benitez June 12, 2020 - 2:13 pm

Estelle – I have avoided your fabulous blog for so long because I read the name too quickly and thought it said ‘Etsy’! Duuh…..

Being, as I am, in the business of fine vintage lingerie (as opposed to ‘old’ lingerie in the cast-off sense) I am a huge advocate of sustainability and many of the points you make in this article will hopefully prompt your readers to reconsider the way they view their lingerie. Even way back in the 1950’s, lingerie fabrics such as Rilsan were loud and proud in their ads that they used plant fibres as their source, while 60-year old deadstock lingerie is not as uncommon as one might think. I honestly believe the savvy lingerie shopper can embrace sustainability without compromising style.

I’ll enjoy visiting again soon now that I know you’re not Etsy!


Estelle Puleston June 12, 2020 - 4:06 pm

You’re not the only one 😉 In hindsight I would have named the blog something else, but I’ve decided it’s too late to rebrand and I’m sticking with it!

When I mentioned pre-owned in this article, I was thinking of individuals selling their unwanted stuff on Depop, eBay etc. – but you’re totally right, buying vintage lingerie is another fantastic way to shop what’s already out there! So I’m glad you brought that up.

Emma Benitez June 13, 2020 - 7:04 am

No need for a rebrand Estelle – I’d definitely stick with it. In fact, come to think of it, the blog name probably attracts more visitors. Refreshingly unique!

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