I’ve been following Primrose & Pixie for years now, ever since I first discovered this “lingerie and sleepwear for modern daydreamers”. The designer behind the brand, Sarah Richards, creates beautiful, unapologetically-girly lingerie inspired by nature, fairy tales, magic and Gothic styling.
Looking at Helen Valk Varavin’s designs is like peering into a lush fairytale. There is definitely something magical about these luxe underthings, which are often named after famous mythological women and are designed “with modern goddesses in mind”.
True vintage lingerie can be hard to find in wearable condition, even online. Luckily, there are numerous modern brands making beautiful lingerie inspired by vintage styles.
HARA — which means green in Hindi — is one of the most eco-conscious brands I’ve seen. They don’t just try to be sustainable; they’re willing to go above and beyond what other companies are doing to help the planet.
I first heard of Queen of Suburbia back in 2016, when the brand was just getting started. The designer behind the brand, Megan, was a lingerie blogger for a few years before she decided to start making her own lingerie, which she now sells through her website and Etsy store.
Whether you’re hosting a Galentine’s Day party, planning for a special night out, or excited to have a glass of wine and a quiet night in, why not indulge in some love-themed lingerie? This is the best time of year to really lean into all things cute and girly.
Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!
There is a seemingly endless supply of gorgeous, well-crafted lingerie out there, and that means I’m always on the lookout for my next purchase. But as I become more environmentally-conscious, I’ve had to ask myself how my lingerie obsession has impacted the rest of the world.
As September winds down, I can’t help but feel sad that summer is basically over, and with it those seaside days that make the season so special. Then I realised: why let the beachy vibes fade with summer?
Last year, we saw the star-motif trend take off. This year, we’ve seen another cosmic trend appear: celestial-themed lingerie. This lingerie features the moon, stars and planets, and much of it draws inspiration from astrology.