Looking at Helen Valk Varavin’s designs is like peering into a lush fairytale. There is definitely something magical about these luxe underthings, which are often named after famous mythological women and are designed “with modern goddesses in mind”.
My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.
This seems a strange time to be writing about a swimwear brand. I think maybe I’m living vicariously through Deakin & Blue’s product imagery, because I’ve found myself repeatedly checking out their website since I discovered the brand just over a month ago.
Luxury lingerie brand Prelude has been on the outskirts of my radar for a while, for designing some incredibly beautiful pieces. It’s hard to pick a favourite from the Noir Fatal collection, but I’m definitely swooning over the high-neck bra (subtly decked out in Swarovski crystals) and high-waist knicker combination.
The second I stumbled across Dorshelle Guillaume, I fell in love. The designs are simply breathtaking, every single one of them an ornate and unique showstopper. There’s a level of decadence and attention to detail here that is rare even amongst luxury lingerie brands, from lusciously-embellished fabrics to beaded fringing.
While I love Lydia’s design aesthetic, the main reason I enjoy her social media is her commitment to inclusivity when it comes to those she creates for. Every piece of lingerie is made to your own measurements, which you provide during the ordering process.
I first heard of Queen of Suburbia back in 2016, when the brand was just getting started. The designer behind the brand, Megan, was a lingerie blogger for a few years before she decided to start making her own lingerie, which she now sells through her website and Etsy store.
I had planned to write about another lingerie brand today, but I stumbled across Ami Muse Studio via an Instagram advert yesterday and simply had to share them with you. Based in Copenhagen, Denmark, the brand was launched last year and has already appeared in Vogue and been picked up by Matches Fashion.
I’m kicking off the new year with an announcement: Esty Lingerie is now on Patreon! Sign up from just $2 per month, to support this blog plus receive access to members-only perks including exclusive content.
Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!