About Me

About Me

Hi! I’m Estelle Puleston (Esty, if you prefer) and I’m the founder and editor of this blog, the designer-maker of my own little lingerie line, and a freelance copywriter and digital marketer for the lingerie industry. I also write for The Breast Life and Parfait, and was recently named by Lingerie Insight as one of 2018’s “biggest stars in the intimate apparel industry”. Yeah, my life kind of revolves around knickers!

I’ve loved pretty underthings for as long as I can remember – even as a vest-wearing child, I’d eschew the plain white ones in favour of the one with the lace trim and little diamanté gem. Much later on I bought my first ‘expensive’ bra set, a silk and lace affair from La Senza, and the obsession really began. I went back and bought it in 2 more colours, and haven’t looked back since.

In 2009, whilst living in Paris during my degree, I decided to launch an online lingerie boutique on a whim. Two years later I added a blog to the website, and eventually realised that writing is really where my passion lies. I redesigned the site into the blog you see today, though you will still find a curated selection of independent designer lingerie and my own handmade designs available in the shop.

Outside of Esty Lingerie, I’m mum to an adorable-if-rather-mischievous toddler, and long-time fiancée to a wonderful guy (we’ll get married eventually, one day…). I’m a British expat living in Spain and I love box turtles, scuba diving, fancy tea, soppy drama films, and hearing from my readers. Want to get in touch?