About Me

About Me

Hi! I’m Estelle Puleston (Esty, if you prefer) and I’m the founder and editor of this blog, the designer-maker of my own little lingerie line, and a freelance copywriter and digital marketer for the lingerie industry. I also write for The Breast Life, The Lingerie Journal and Parfait, and was named by Lingerie Insight as one of 2018’s “biggest stars in the intimate apparel industry”. I guess you could say I like bras and knickers rather a lot.

I’ve loved pretty underthings for literally as long as I can remember, and my teenage years were spent poring over the sale racks in La Senza. I eventually bought my first ‘expensive’ bra set there, a silk and lace affair, and the obsession really began. I returned to buy it in two more colours, and haven’t looked back since.

In 2009, as a bored student on a year abroad in Paris, I decided to launch an online lingerie boutique on a whim. A couple of years later I added a blog to the website, and eventually realised that writing is really where my passion lies. I redesigned the site into the blog you see today, though you will still find a curated selection of independent designer lingerie and my own handmade designs available in my shop.

Outside of Esty Lingerie, I’m mum to an adorable-if-rather-mischievous little boy, and long-time fiancée to an amazing guy (we’ll get married eventually, one day…). I’m a British expat living in Spain, and my other favourite things include fancy tea, soppy drama films, box turtles, scuba diving, and hearing from my readers. Want to get in touch?