About Me

by Estelle Puleston
About Me

Hi! I’m Estelle Puleston (Esty, if you prefer) and I’m the founder and editor of this blog, and a freelance copywriter and digital marketer for the lingerie industry. I also write for The Breast Life, The Lingerie Journal and Parfait, and was named by Lingerie Insight magazine as one of 2018’s “biggest stars in the intimate apparel industry”. I guess you could say I like bras and knickers rather a lot!

I’ve loved pretty underthings for literally as long as I can remember, and my teenage years were spent poring over the sale racks in La Senza. I eventually bought my first ‘expensive’ bra set there, a silk and lace affair, and the obsession quickly took off. I returned to buy it in two more colours, and haven’t looked back since.

In 2009, while studying in Paris and with more free time than I knew what to do with, I launched an online lingerie boutique on a whim. A couple of years later I added a blog to the website, and eventually realised that writing is really where my passion lies. I redesigned the site into the blog you see today, though you will still find a curated selection of independent designer lingerie and a few of my own handmade designs available in the shop.

Outside of Esty Lingerie, I’m mum to an adorable little boy, and long-time fiancée to an amazing guy (seriously, we got engaged in 2012 and have yet to start wedding planning). I’m a British expat living in Spain, and my other favourite things include fancy tea, soppy drama films, box turtles, scuba diving, and hearing from my readers. Want to get in touch?