About Me

by Estelle Puleston
About Me


I’m Estelle Puleston – Esty, if you prefer – and I’m the founder and editor of this blog, and a freelance copywriter and digital marketer for the lingerie industry. I also write for The Breast Life and The Lingerie Journal, and was named by Lingerie Insight magazine as one of 2018’s “biggest stars in the intimate apparel industry”. I guess you could say I like bras and knickers rather a lot!

My teenage years were spent poring over the sale racks in La Senza. Eventually, I bought my first expensive set there, or at least one that seemed expensive to me at the time (today, I’d call it a bargain). It was silk and lace and just about the prettiest thing I’d ever seen, and it wasn’t long until I returned to buy it in two more colours. Chic lingerie had got me hooked.

In 2009, while studying in Paris and with more free time than I knew what to do with, I launched an online lingerie boutique on a whim. A couple of years later I added a blog to the website, and eventually realised that writing is really where my passion lies. And in 2017, I quit my day job in marketing to make lingerie blogging my full-time thing.

Outside of Esty Lingerie, I’m a mother, a wife, and a British expat living in Spain. My other favourite things include fancy desserts, soppy drama films, sewing clothes by hand, and hearing from my readers. Want to get in touch?

P.S. If you’d like to support this blog, you can do so by signing up for my Patreon, which gets you early access to articles plus optional other perks!