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About Me

Hi! I’m Estelle Puleston (Esty, if you prefer) and I’m the founder and editor of this blog, the designer-maker of my own little lingerie line, and a freelance copywriter and digital marketer for the lingerie industry. My life kind of revolves around knickers.

I’ve loved pretty underthings for as long as I can remember – even as a vest-wearing child, I’d eschew the plain white ones in favour of the one with the lace trim and little diamanté gem. Much later on I bought my first ‘expensive’ bra set, a silk and lace affair from La Senza, and the obsession really began. I went back and bought it in 2 more colours, and haven’t looked back since!

In 2009, whilst living in Paris during my degree, I decided to launch an online lingerie boutique on a whim. Two years later I added a blog to the website, and eventually realised that writing is really where my passion lies – though you will still find a curated selection of independent designer lingerie, and my own handmade designs, available in the shop.

Outside of Esty Lingerie, I’m mum to an adorable (if rather mischievous) toddler and long-time fiancée to a wonderful guy (we’ll get married eventually, one day!). I love box turtles, scuba diving, fancy tea, soppy drama films, and hearing from my readers. Want to get in touch?