Underwired bras seem to be the Marmite of the lingerie world. But what do these love-’em-or-hate-’em wires do? You probably know that they play a role in adding support to the bra, but how do they do it?
Bra Fit
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One of the least talked-about sizes categories in the lingerie industry is sub-A cup sizing. It’s also one of the least catered-to, with almost all brands (besides, of course, full-bust specialists) beginning their range at an A cup.
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We’ve got bras engineered to shape your bust in practically any way – to make it look rounder, pointier, more lifted, more pushed-together, bigger, and yes, smaller too. That last one is what we call a ‘minimiser’ bra.
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The more you read about bra fitting, the more complex it can seem. I’d like to change that, by breaking down some different aspects of it and explaining them as clearly as possible. First up, a helpful little thing called sister sizing.
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Ever since the explosion in bralette popularity, I’ve spotted more than a few brands labelling something as a bralette when it’s clearly not. And it annoys me, because it spreads misinformation and confuses consumers about what a bralette really is.
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Do you struggle to find bra bands small enough to fit you well? Or have you ever snagged a sale or eBay bargain in almost-but-not-quite-your-size and wished the band were…
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How much uplift does a quarter cup bra really give you? What’s more supportive, a triangle-cupped bralette or a bandeau? And what difference do seams really make on a bra? Welcome to my…
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Should customers pay for bra fittings? This is a debate that myself and some of my fellow lingerie boutique owners often have. To charge or not to charge? That is the question.…
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Find part 1 here for calculators by Calculators.net, Linda’s Online, Bust’DD, Butterfly Collection, A Sophisticated Pair, Ewa Michalak, Gossard, Ann Summers, La Senza, 85b.org, Babycenter, Figleaves, John Lewis and Debenhams.…
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A few times recently, on Reddit and Twitter, I’ve seen comments along the lines of “how on Earth can someone not understand that bra band sizes aren’t like dress sizes?!“,…
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