I’m Estelle Puleston – Esty, if you prefer – and I’m the founder and editor of this blog, and a freelance copywriter and digital marketer for the lingerie industry. I’ve also written columns for The Breast Life, The Lingerie Journal and Lingerie Briefs, and was named by Lingerie Insight magazine as one of 2018’s “biggest stars in the intimate apparel industry”. I guess you could say I like bras and knickers rather a lot!
My younger years were spent poring over the sale racks in La Senza. Eventually, I bought my first expensive set there, or at least one that seemed expensive to me at the time (today, I’d call it a bargain). It was silk and lace and just about the prettiest thing I’d ever seen, and it wasn’t long until I returned to buy it in two more colours. Chic lingerie had got me hooked.
In 2009, while studying in Paris and with more free time than I knew what to do with, I launched an online lingerie boutique on a whim. A couple of years later I added a blog to the website, and eventually realised that writing is really where my passion lies. And in 2017, I quit my day job in marketing to make lingerie blogging my full-time thing.
Outside of Esty Lingerie, I’m a mother, a wife, and a British expat living in Spain. My other favourite things include fancy desserts, melodic metal, drama films, sustainable living, and hearing from my readers. Want to get in touch?