About Me

by Estelle Puleston


I’m Estelle Puleston – Esty, if you prefer – and I’m the founder and editor of this blog, and a freelance copywriter and digital marketer for the lingerie industry. I’ve also written columns for The Breast Life, The Lingerie Journal and Lingerie Briefs, have been quoted talking about intimates for sites such as New York Magazine and Women’s Health, and was named by Lingerie Insight magazine as one of 2018’s “biggest stars in the intimate apparel industry”. I guess you could say I like bras and knickers rather a lot!

My younger years were spent poring over the sale racks in La Senza. Eventually, I bought my first expensive set there, or at least one that seemed expensive to me at the time (today, I’d call it a bargain). It was silk and lace and just about the prettiest thing I’d ever seen, and it wasn’t long until I returned to buy it in two more colours. Chic lingerie had got me hooked.

In 2009, while studying in Paris and with more free time than I knew what to do with, I launched an online lingerie boutique on a whim. A couple of years later I added a blog to the website, and eventually realised that writing is really where my passion lies. And in 2017, I quit my day job in marketing to make writing about underwear my full-time thing.

Outside of Esty Lingerie, I’m a mother, wife, and British expat in Spain who’s trying her best to live sustainably. My other favourite things include fancy patisseries, baking, drama films, melodic death metal, and hearing from my readers. Want to get in touch?