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Last updated: 29th November 2024
Adina Reay – 30% off full-priced items for Black Friday, applied automatically at checkout
Adina Reay – up to 80% off outlet
Agent Provocateur* – 30% off for Black Friday with code AP30 (includes sale items)
Ayten Gasson – sale & one-of-a-kind sample sale
Belle et BonBon – 25% off with code Black25
Belle Lingerie* – up to 80% off
Bluebella* – lingerie outlet
Bondara* – up to 60% off sexy lingerie
Bordelle – 15% off, including on sale items, with code BF15OFF (excludes SS25 and Signature ranges)
Boux Avenue* – lingerie sale
Bra For Me – lingerie sale
Brastop* – up to 70% off
Buttress & Snatch – lingerie sale
Curvy Kate* – up to 50% off sitewide Black Friday sale
Debenhams* – lingerie sale
Edge O’ Beyond – from 10% off to 30% off + a free set (coupon codes on page) (ends 2nd December)
E.L.F. Zhou London – lingerie sale
Fable & Eve – up to 50% off
Fleur of England – up to 65% off
Freya – up to 50% off
Gilda & Pearl – summer sale
Gio Stockings – buy 2 get 1 free with code BLACKFRIDAY (ends 1st December)
Harlow & Fox – DD+ lingerie outlet
Karen Mabon – extra 10% off sale with code EXTRA10 (ends 29th November)
Katherine Hamilton – full bust lingerie sale
Leglicious* – lingerie & hosiery sale
Lovehoney* – up to 70% off sexy lingerie
Lovehoney* – 10% off with code HONEYX10
Mayfair Stockings – up to 50% off hosiery
Mimi Holliday – lingerie outlet from £5
Miss Mandalay – D+ lingerie & swimwear sale
Naughty Knickers – up to 70% off
Nubian Skin – up to 70% off (ends 2nd December)
Playful Promises – lingerie outlet
Posie Lingerie – 50% off made-to-order Poppy, Oceanid and Hydrangea while fabrics last
Pour Moi* – up to 70% off lingerie & swimwear
Qrucifix* – 15% off with code ESTYFANPAGE
Shock Absorber* – buy 2 full-priced items, get 24% off for Black Friday
Skintwo* – latex, PVC and vinyl lingerie sale
Sock Shop* – up to 75% off hosiery
Stripe & Stare* – up to 50% off
Studio Pia – extra 10% off archive sale with code ARCHIVEBF10 (ends 2nd December)
Tallulah Love – seconds and samples sale
Trubikini* – 20% off with code HELLO20
UK Tights – up to 80% off
What Katie Did – Black Friday sale
Wonderbra* – lingerie sale
Agent Provocateur* – 30% off for Black Friday with code AP30 (includes sale items)
Anya Lust* – 10% off $150, 15% off $250 or 20% off $350 applied automatically at checkout
Between The Sheets – lingerie & loungewear sale
Bravado Designs* – nursing bra sale
Bloomers Intimates* – buy 3 get 1 free for Black Friday, applied automatically at checkout
Chantelle* – lingerie sale
Chromat – swimwear sale
Colette & Sebastian* – lingerie sale
Cosabella* – lingerie sale
Dita Von Teese – extra 30% off sale, applied automatically at checkout (ends 2nd December)
Empress Mimi* – lingerie sale
Evgenia – 25% off selected items with code BLACKFRIDAY (ends 2nd December)
Fleur du Mal* – extra 30% off sale with code GiveItToMe30 (ends 1st December)
For Love & Lemons* – 30% off Thanksgiving sale applied automatically at checkout
Hot As Hell – outlet sale
Je Merite – 30% off applied automatically at checkout (ends 16th December)
Lavinia Lingerie* – up to 80% off
Leonisa* – lingerie & swimwear outlet
Lovehoney USA* – 10% off with code HONEYX10
Lovehoney USA* – up to 60% off lingerie
Marks & Spencer USA* – 25% off, applied automatically at checkout (ends 2nd December)
Matches Fashion* – luxury lingerie sale
Miseczki* – buy 1 get 1 half price on full-bust bras, applied automatically at checkout (ends 2nd December)
Montelle Intimates* – lingerie sale
Morgan Lane – outlet sale
Playful Promises* – up to 75% off
Rebel Romance – outlet sale
Sapphire Bliss – nightwear sale
Secrets in Lace* – retro lingerie and hosiery sale
Shadowline Lingerie – 20% off, including on sale items, with code THANKYOU24 (ends 30th November)
Sneaky Vaunt* – up to 60% off
Stripe & Stare* – up to 50% off Black Friday sale
TéAmore – 30% off applied automatically at checkout + $20 voucher when you spend $200 / $60 when you spend $500 / $150 when you spend $1000
The Pink Duchess – lingerie sale
Third Love* – lingerie sale
Uye Surana* – last chance sale
Vienne Milano* – hosiery & lingerie sale
Note that most of the brands below will ship worldwide!
Bendon* – 40% off everything (Australia) (ends 2nd December)
Blush – up to 80% off (Canada)
Blush Play – up to 30% off selected items
Bohemian Soul Lingerie* – 15% off everything (Spain) (ends 8th December)
Boody* – up to 80% off (Australia)
Bras N Things* – up to 50% off (Australia)
Brigade Mondaine – up to 70% off (France)
ColieCo* – 20% off applied automatically at checkout (Portugal) (ends 2nd December)
Flora Lastraioli – 20% off Classic, Mood & Lingerie Couture with code blackfriday24 (Italy) (ends 30th November)
Glamuse* – lingerie sale (France)
Kaliopi Eleni – silk loungewear sale (Australia)
Karolina Laskowska – sample sale (Norway) (ends 15th December)
KissKill – lingerie sale (Australia)
Les Rituelles – lingerie sale (France)
Lily Silk* – up to 50% off silk sleepwear (China) (ends 30th November)
LIVY – extra 10% off selected items with code LIVYBLACKDAYS (France)
Lonely – lingerie sale (New Zealand)
Marjolaine – extra 10% off Black Friday sale with code BLACK24 (France) (ends 1st December)
Murmur – up to 50% off selected items for Black Friday (Romania)
Na Na Underwear – up to 70% off Black Friday sale (Ukraine)
Naran – lingerie sale (Australia)
Oleanda – up to 50% off (Germany)
Rosamosario – up to 70% off (Italy)
Style Gallery – $15 off $100 with code BFCM15 or $30 off $200 with code BFCM30 (Australia) (ends 2nd December)
Tisja Damen – Black Friday sale (The Netherlands)
Toru & Naoko – lingerie sale (Chile / Spain)
Underwear for Humanity – Green Friday special, 3 for $59 or 9 for $99 on selected styles (Australia)
Valnue – 40% off with code #SANTABABY40 (Turkey)
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