New Lingerie Obsession: Madame Lucia by Maria Lucia Hohan

by Estelle Puleston

Following my previous article about the top trends from the 2026 Salon International de la Lingerie, I wanted to share some extra photos from my very favourite brand that I saw there: Maria Lucia Hohan.

This brand was a new discovery for me, but it was founded in 2003 (in Bucharest). The lingerie line, however – which is referred to in some places as Madame Lucia – was added much more recently. Maria Lucia Hohan primarily focuses on dresses, both of the glamorous evening/cocktail variety and a range of unique dresses for fashionable brides.

That means a lot of very structured bodices, which has translated through into a lingerie collection that’s heavy on corsetry elements. Also carried over is the brand’s signature sense of drama, thanks to fun silhouettes and statement materials that range from wet-look shine to glittering lace, to vibrantly-coloured satins.

There are lighter pieces too, such as lacy bralettes and delicate silk mousseline robes, but I think it’s the basques where Maria Lucia Hohan lingerie really shines. Well, those and the bra top-stitched with concentric hearts – equally bold and breathtaking.

All in all, this is a lingerie range that is just pure playfulness and fantasy. A ‘suspender belt’ but the suspenders are extra-long beaded fringing? A basque with the plungiest of plunge necklines and heart-shaped hip arches? Knickers with a wet-look front panel that’s subtly in the shape of a kitten? Yes please to all of it!

Maria Lucia Hohan iridescent purple corset
Maria Hohan Lucia Bombshell sparkly pink lace corset
Maria Lucia Hohan Pinky bra set
Maria Lucia Hohan Pinky lingerie set
Maria Hohan Lucia Wildcat red leopard print corset / basque
Maria Hohan Lucia lingerie and corsetry
Maria Hohan Lucia lingerie and corsetry

The current Maria Lucia Hohan lingerie collection is priced from 99€ for velvet tie-side knickers through to 1,140€ for one of the corseted basques. Whether that’s in your budget or you just want to daydream, it’s well worth taking a look at more of the range over on her website. The photos above are just a small selection of what was on display at the show.

Let me know which of the styles there or photographed above is your favourite!


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