Estelle Puleston

Launched earlier this year, Phara d’Or is a lingerie and swimwear brand from The Netherlands that’s centred around the idea of ‘mindful luxury’: high-end pieces which are crafted with integrity, with premium fabrics, and with an eye to becoming cherished pieces in your collection rather than a temporary trend fix.

This list of 25 holiday gift ideas for the lingerie lover in your life – be that someone else or simply yourself – is a mix of things that feel particularly wintery or festive, and pieces which are simply very beautiful or eye-catching (or practical, in the case of the lingerie storage bags).

As with other recent years, I’ve bought very little new lingerie in 2025. I’m just being a lot more truthful with myself about what my wardrobe is really lacking – and underwear it most definitely is not! But one thing I have wanted for a very long time, even if I didn’t need it, is more Bordelle in my life.

Bocan’s line of beautiful, lavishly-detailed maternity loungewear was created specifically to bring elegance and femininity to pregnancy and new motherhood, in a way that feels effortless and achieveable when you’re probably also feeling exhausted.

If there’s one thing about me that will never change, it’s that I love a good digital floral print. I’m also rather partial to a fancy robe. So naturally, when I came across this Wild Bloom robe by Vimissia this summer, I was instantly enthralled.

My son received a microscope this Christmas just gone and while playing around with it, we popped a sleeve cuff under the lens and well, that got me to thinking about doing a deep dive on lingerie fabrics. You can read about how jacquard is woven or how smooth nylon is, but actually seeing it? I found it fascinating.

Last year, British retailer Bravissimo asked me if I’d like to have an online bra fitting so in place of a straightforward bra review, I’m splitting this article up into two main parts: a review of the fitting experience and, of course, a review of the lingerie itself.

Inspired by her love of colour and print – and her pet peeve of elasticated waistbands that dig in – Lucienne Rutherford set out to create a lingerie line that was fun, feminine, ultra-comfortable, and created with environmental responsibility in mind. And she’s giving one of our readers a chance to win something!

My Salon International de la Lingerie trend report was so long that I decided we’d do the usual look back at last year’s trend forecast in a separate article. Here are four key trends I thought we’d be seeing in 2024, and whether we in fact did or not…

It’s that time of year again when I share my lingerie trend predictions for the coming two seasons, but this time we’re doing things a little differently! For the first time since I began covering the lingerie industry back in 2012, I finally went to one of the industry’s major trade shows: the Salon International de la Lingerie.