Estelle Puleston

Last year, British retailer Bravissimo asked me if I’d like to have an online bra fitting so in place of a straightforward bra review, I’m splitting this article up into two main parts: a review of the fitting experience and, of course, a review of the lingerie itself.

Inspired by her love of colour and print – and her pet peeve of elasticated waistbands that dig in – Lucienne Rutherford set out to create a lingerie line that was fun, feminine, ultra-comfortable, and created with environmental responsibility in mind. And she’s giving one of our readers a chance to win something!

My Salon International de la Lingerie trend report was so long that I decided we’d do the usual look back at last year’s trend forecast in a separate article. Here are four key trends I thought we’d be seeing in 2024, and whether we in fact did or not…

It’s that time of year again when I share my lingerie trend predictions for the coming two seasons, but this time we’re doing things a little differently! For the first time since I began covering the lingerie industry back in 2012, I finally went to one of the industry’s major trade shows: the Salon International de la Lingerie.

As always, my blog gift guide this year is a mix of some of my very favourite pieces I’ve seen over the course of the year, plus some things that I just think are great for gifting. There are metallics, velvets, festive reds and icy ivories… plus ideas whether you’re looking for something cosy, glam, or not lingerie at all.

Shapewear is not my favourite part of the lingerie industry. But I’m getting served more social media ads than ever for colourful, trendy shapewear designs, which made me do a little research and I was pleasantly surprised at just how many not-at-all plain and beige pieces I was able to find.

As I soon as I saw Maison Louve, I just knew I had to share it with you all. What really makes this brand special are the pieces created in collaboration with other designers outside the lingerie sphere, which brings a completely new dimension to the designer’s work.

Lounge is a very trendy brand with pretty affordable, high street-level pricing (£25-£45 for bras), so I was interested to learn whether there was any emphasis on quality and fit or only aesthetics.

Based in the UK and owned by Hungarian designer Linda Miller, Divaurae is a handmade brand that pulls inspiration from a wide variety of sources. I spoke with Linda to discuss colour, cohesion, and creating lingerie that conjures up a specific mood.

Earlier this year I wrote about the lingerie brands providing a repairs service as a way to embrace sustainability, and it got me thinking about other things that brands can do beyond simply choosing a sustainable fabric. One important thing to consider is what they do with the leftovers from that fabric.