Freelance writing and social media by someone who understands the digital landscape, and really understands lingerie.
Who am I?
I’ve freelanced full-time for the intimate apparel and swimwear industry since 2017. I also have over 5 years’ experience working in a digital marketing agency where I specialised in social media and managed more than 50 influencer engagement campaigns, and have a business management degree. Oh, and I’ve been a lingerie blogger since 2011.
What can I do for you?
Freelance copywriting
I combine an engaging writing style with a thorough knowledge of SEO, for copy that both your customers and Google will love. I can write just about anything from press releases to ‘about us’ pages, but here are some of my most popular requests:
♦ Blog articles
♦ Product descriptions
♦ Email newsletters
Digital marketing services
I’ve worked with everyone from independent brands through to high-street names and national distributors, and with budgets big and small. Whether you’re looking to increase engagement, launch a new brand or generate more sales, I can help.
♦ Social media management
♦ Social media advertising
♦ Influencer engagement campaigns
Tools I’m familar with
WordPress | Woocommerce | Shopify | Photoshop | Mailchimp | Klaviyo | Constant Contact | Monday | Canva | GoDaddy | Hootsuite | Tailwind | and more…
Get in touch
Email info@estylingerie.com and we’ll take it from there. I can’t wait to hear from you!
Client feedback
Estelle is amazing! I give her the highest recommendation. She helped find on-brand influencers for my fashion line and did all the communication necessary. Would rehire in a heartbeat. I worked with her for several months and was very happy with the quality of the work, responsiveness, and communication. She understood my vertical and my brand very well. The best talent I have worked with on Upwork thus far. A++++ (Morgan Fleming, Founder of Balance Swim)
Pleasure to work with Estelle. She is creative, fast and very knowledgeable. (Haithem Zaidan, Founder of Temptations Avenue)
It was a pleasure to have Estelle in our team as a community manager. She did a great job and very good content for our social media. Moreover, she is a very nice and reactive person so I strongly recommend her. (Marie, Co-Founder of Stanlice)
I recently worked with Estelle on the content for our About Us page and I have to say, I was thoroughly impressed with her work. Estelle has a keen eye for detail and was able to take our vision and turn it into something truly amazing. She was able to work within our tight timeline and still produce a high-quality piece of content that exceeded our expectations. Her communication was clear and concise, I would highly recommend Estelle for any content creation needs. She is a talented writer and a joy to work with. (Suki, Moliform)
Estelle is very disciplined, fast, and great at writing. I am always happy to work with her. (Hedi Selmi, Managing Director of Absolutely Lingerie Inc.)
I reached out to Esty to write articles for the blog section of my full-bust lingerie business. From her very first article, I got the calming sense that she understands my business, my brand and my customer. Esty couples her extensive knowledge of the lingerie industry – current and historical – with her passion for lingerie, and brings this through to her audience in her engaging articles. She always delivered in a timely manner, and addressed all my concerns and feedback effectively. Her friendly and professional attitude makes it very pleasant to work with her. Working with Esty has definitely been one of the most refreshing things for my business. If you are in the lingerie industry looking for a copy writer, you should work with Esty. (Aisha, Owner of Zathiya Lingerie)
Fantastic work, always on point… No supervision needed. (Sarah Wallner, Founder of Musotica)