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Recently, I’ve noticed a marked increase in bras that take ‘unlined’ to its extreme, using only plain, transparent mesh over the cups. These styles tend to be lacking decorative details too, or if they do have them, they’re the same colour as the mesh to maintain that sleek and minimal look.

Lately, a desire for visible branding has reached the world of lingerie. Influenced by both the rise of sporty, athleisure-wear and the 90s fashion revival (think Kate Moss in Calvin Klein logo-waistband briefs), logo elastic trims are everywhere right now. But that’s not the trend that this article is about.