Even in a pandemic, creativity can thrive, and one of my favourite things to come out of 2020 was the newly-launched lingerie label Elena di Cuori which debuted online in June. It’s a luxury line centered around two things: sensual and sophisticated design, and “traditional, Made in Italy craftsmanship”.
Estelle Puleston
Estelle Puleston
I'm the founder of Esty Lingerie and the editor of this blog. I also hand-make my own lingerie line, available in the shop.
We’re at the start of another new year, which means lingerie trend prediction time! But before I dive into what I think will be some of 2021’s biggest lingerie trends, let’s take a look back at my last set of predictions and how on or off the mark they were…
I wanted to highlight the bras I consistently reach for in the mornings, because what better endorsement for a garment or a brand than to say I actually wear it a ton? So here, in no particular order, are 10 bras whose combination of fit, comfort and practicality have made them become my everyday staples.
Still on the hunt for the perfect holiday present? This won’t come as any surprise, but I think lingerie and loungewear is ideal for gifting. And not only for a romantic partner but for friends and family too – it’s not even necessary to know their bra size, because there’s so much more to lingerie than simply bra sets!
This is the final post in my 2020 gift guide series, and it’s time to delve into true, no-holds-barred luxury. The pieces here range from a smidge over £250 through to one piece that’s in the four figures, and represent some of the most breathtakingly-exquisite lingerie and loungewear I’ve seen all year.
This is the type of price range where you can find something truly luxurious and beautiful, but small, or opt for a larger piece such as a robe or gown that’s going to be made from more budget-friendly materials – think silk knickers, but polyester pyjama sets.
I’m kicking my holiday content off with my most budget-friendly gift guide, covering ideas for less than £50. At this price, you can’t expect to find luxury (unless you’re incredibly lucky and score a significant sale discount), but you can still find lingerie that’s uniqely pretty.
Last Thursday, Zara made a bold entry into the lingerie industry with a 158-piece debut collection. While around a third of those have yet to be unveiled, the launch is titled “The Female Gaze” and so far seems to be a push-up free, padding-free product range that focusses on embracing comfort.