Estelle Puleston

When Myla relaunched in 2018 after a lengthy hiatus I… was not the biggest fan. Since then though, the brand has been growing on me once again. In particular, Columbia Road has become a signature style that they re-release over and over in new and always-interesting colourways.

From saturated aqua and turquoise shades to a true primary blue, this summer lingerie trend feels fresh, fun and statement-making. It’s been picked up by budget-friendly and luxury brands alike; here are 18 of my favourite looks to check out, from everyday basics to fancier sets.

I’m not quite sure what to call this new(ish) loungewear trend – it’s not ‘animal print’ in the typical sense, so I’m going with ‘animal illustration’ instead. Emblazoned with repeating motifs – most frequently snakes, zebras or big cats – these pieces will add heaps of fun to your homewear wardrobe!

Underwired bras seem to be the Marmite of the lingerie world. But what do these love-’em-or-hate-’em wires do? You probably know that they play a role in adding support to the bra, but how do they do it?

These past six months or so have been some of my best ever in the lingerie industry, both in terms of my blog and as a freelance writer, which is great of course – but it also means that I once again find myself incredibly busy and in need of some hired assistance!

Sustainable lingerie options are becoming increasingly easier to find – and increasingly stylish too. But if you’re thinking ‘sustainable’ automatically equals expensive, and that’s out of your price range, then you’ll be glad to know that there are brands making eco-friendly lingerie accessible for all budgets.

As the global lingerie market continues to increase in value, new and potentially-major players are entering the industry, from SavageX to Zara to Amazon. So I got curious – could Amazon truly become a leading lingerie destination?

If you’re a regular reader here, you’ll probably remember Dorina from some of my earlier blog posts. They’re a decades-old lingerie and swimwear brand that’s focussed on providing stylish everyday designs at affordable prices.

I am delighted to be delving into my local Barcelona lingerie scene today by introducing you to another fabulous indie lingerie brand: ai!culotte by Paula Botana. This ethically-produced, slow-fashion label creates underwear which comes in vibrant colour schemes and uses fun and unexpected combinations of prints.

What to do when you want, say, a pair of sheer tights that won’t break the bank but you also want to shop sustainably? That’s where we get to the two man-made eco-friendly hosiery options I’m going to talk about today: recycled hosiery, and biodegradable hosiery.