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retailer talk

Careers in Lingerie: Online Boutique Owner with Kristina DeJesus

by Estelle Puleston November 29, 2016
by Estelle Puleston November 29, 2016

It’s time for a new instalment in my Careers in Lingerie series. Ever wanted to know what it’s really like working in this industry, underneath all the glamour of the pretty…

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Careers in Lingerie: Independent Boutique Owner with Kirsty McAspurn

by Estelle Puleston October 2, 2016
by Estelle Puleston October 2, 2016

Welcome to part two of my new Careers in Lingerie blog series! Today I’m speaking to Kirsty McAspurn, owner of Curvature Boutique in the UK, to find out what it’s…

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Social Media & Other Things Included in the Cost of Your Lingerie

by Estelle Puleston September 12, 2016
by Estelle Puleston September 12, 2016

Earlier this year I wrote a post for Zathiya on why bras cost what they do, which mostly discussed materials and manufacturing, and briefly touched on overheads and other costs.…

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7 Ways Lingerie Retailers Can Help Their Plus-Size Customers

by Avigayil November 4, 2015
by Avigayil November 4, 2015

Disclaimer: This blog post contains affiliate links. The lingerie world’s solution to plus-size representation is plus-size models. After all, one model above a US 10 / UK 14 surely represents…

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Retailer Talk: 11 Features Every Online Lingerie Boutique Needs

by Avigayil October 14, 2015
by Avigayil October 14, 2015

99% of my shopping occurs online, primarily from small companies and boutiques around the world. I love international shopping but the experience can be frustrating due to missing features and…

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5 Ways to Get More of What You Want from Lingerie Brands

by Estelle Puleston October 2, 2015
by Estelle Puleston October 2, 2015

A couple of weeks ago I wrote a post on how data around what we search for online and what we buy influences what brands decide to design or stock.…

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Data Driven Lingerie: How Sales & Searches Influence What You Can Buy

by Estelle Puleston September 10, 2015
by Estelle Puleston September 10, 2015

Today I thought I’d talk about something a little different – statistics! Whether a retailer choosing what to stock or a designer choosing what to produce, a lot more goes into picking…

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Should Boutiques Charge for Bra Fittings?

by Kirsty McAspurn May 28, 2015
by Kirsty McAspurn May 28, 2015

Should customers pay for bra fittings? This is a debate that myself and some of my fellow lingerie boutique owners often have. To charge or not to charge? That is the question.…

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Retailer Talk: Reasons to Shop in an Independent Lingerie Boutique

by Kirsty McAspurn May 5, 2015
by Kirsty McAspurn May 5, 2015

For anyone who has read any of my blogs, you will know that customer service is something that is very important to me, whether that’s giving it or receiving it.…

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Retailer Talk: How I Choose the Lingerie Suppliers I Work With

by Kirsty McAspurn April 19, 2015
by Kirsty McAspurn April 19, 2015

Apologies if I get on my soapbox at any time, but the relationship with my suppliers is very important to me. I’ll explain why a little later but first, I’ll…

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