Opinion

If you spend much time following lingerie brands or blogs on any social media account, then you will have noticed the creeping of negative and hateful comments by people both…

If you have never bought lingerie online before, it is understandable that you might be a bit worried. What if the item doesn’t fit? What if you do not like…

Disclaimer: This blog post contains affiliate links. I have seen a few lists of lingerie resolutions out there this year but most seem to focus around buying the ‘right’ size,…

Disclosure: This blog post contains affiliate links. I thought I’d kick 2016 off with a post on what turned out to be one of the biggest lingerie trends of the…

I hope you have had the chance to read some of the wonderful Christmas gift guides we have released recently. If all these choices have left you wondering how to…

Disclaimer: This blog post contains affiliate links. The lingerie world’s solution to plus-size representation is plus-size models. After all, one model above a US 10 / UK 14 surely represents…

99% of my shopping occurs online, primarily from small companies and boutiques around the world. I love international shopping but the experience can be frustrating due to missing features and…

A couple of weeks ago I wrote a post on how data around what we search for online and what we buy influences what brands decide to design or stock.…

Today I thought I’d talk about something a little different – statistics! Whether a retailer choosing what to stock or a designer choosing what to produce, a lot more goes into picking…

Should customers pay for bra fittings? This is a debate that myself and some of my fellow lingerie boutique owners often have. To charge or not to charge? That is the question.…