Brands

Bocan’s line of beautiful, lavishly-detailed maternity loungewear was created specifically to bring elegance and femininity to pregnancy and new motherhood, in a way that feels effortless and achieveable when you’re probably also feeling exhausted.

If there’s one thing about me that will never change, it’s that I love a good digital floral print. I’m also rather partial to a fancy robe. So naturally, when I came across this Wild Bloom robe by Vimissia this summer, I was instantly enthralled.

Have you ever wondered how designers choose to work with different types of embellishments, or why they choose particular fabrics? Over the last year, we sat down with the designers of four stunning brands to learn more about their use of embroidery in particular.

Inspired by her love of colour and print – and her pet peeve of elasticated waistbands that dig in – Lucienne Rutherford set out to create a lingerie line that was fun, feminine, ultra-comfortable, and created with environmental responsibility in mind. And she’s giving one of our readers a chance to win something!

As I soon as I saw Maison Louve, I just knew I had to share it with you all. What really makes this brand special are the pieces created in collaboration with other designers outside the lingerie sphere, which brings a completely new dimension to the designer’s work.

Based in the UK and owned by Hungarian designer Linda Miller, Divaurae is a handmade brand that pulls inspiration from a wide variety of sources. I spoke with Linda to discuss colour, cohesion, and creating lingerie that conjures up a specific mood.

Some of you may recall my Keòsme Augusta dress review back in 2020 – it’s truly one of the most special pieces I own, and just seeing it in my wardrobe makes me happy even if I find very little occasion to wear it. (My Keòsme Dominata belt on the other hand is something I’m still wearing very regularly half a decade after I got it.)

Based in Britain and created by Hungarian designer Linda Miller, Divaurae is a luxuriously-sensual lingerie brand with a retro edge. Miller’s creations show influences of everything from 1950s silhouettes through to the high leg cuts of the 1980s, but it isn’t just fashion history that inspires her work – it’s also the models who wear it.

It’s coming up on a decade since I became a mother, and breastfeeding feels like a distant memory. That said, I do distinctly remember feeling unimpressed with and uninspired by the nursing bra options available at the time, especially those in my size range.

Founded in 2021 by Ella Campion, Hermit London is fighting against textile waste by creating stylish sleepwear out of old hotel bed linens. Hotels dispose of their bed linens after an average of just 9 months, and the tiniest stain, tear or pull in the fabric is enough to get them thrown out.