I had planned to write about another lingerie brand today, but I stumbled across Ami Muse Studio via an Instagram advert yesterday and simply had to share them with you. Based in Copenhagen, Denmark, the brand was launched last year and has already appeared in Vogue and been picked up by Matches Fashion.
I’m kicking off the new year with an announcement: Esty Lingerie is now on Patreon! Sign up from just $2 per month, to support this blog plus receive access to members-only perks including exclusive content.
Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!
Founded in 1957 in Sweden, Miss Mary is a brand that aims to create ‘world class lingerie’. To them, that means an emphasis on three things: optimal comfort, a timeless design, and the perfect fit. Nailing the fit is no easy task considering their impressive size range, which spans UK 10 to 28, band sizes 32 to 52, and cup sizes A-J.
Launched in 2002, Lavinia Lingerie is a retailer to keep on your radar if you love embroidery, lace, and intricate detail. Based in the US but with a product range that meshes together a few North American brands with dozens of European ones, their focus is on lingerie that’s as uniquely-styled as it is supportive.
Studio Pia’s SS19 collection was incredible – and hard to follow. A little bit of me did wonder if this designer, as talented as she obviously is, could ever create another collection as stunningly good as that one. But then I caught a glimpse of this season’s gold chain embroidery in an Insta story, and I knew right away that she had.
If there’s one lingerie brand in the world that truly deserves to call itself iconic, it’s Agent Provocateur. Even its packaging is instantly recognisable – a pink box and black ribbon that have become synonymous with beautiful underthings and self-indulgence.
As a longtime fan of Playful Promises, I’ve loved seeing their name and imagery popping up in more mainstream publications. The brand has done so much work over the past few years in expanding their size range, tackling a lot of stereotypes about the lingerie industry, and collaborating with some amazing people.
In January of this year, Hopeless released the Garden of Earthly Delights collection, also known as G.O.E.D. It’s an exploration of complexity, opposition, and contradiction. According to the brand, this is a collection for the angel in hell or the devil in heaven.
Beginning with a primary focus on lingerie pieces, Amoralle now describe their designs as “boudoir inspired”, which most recently has resulted in the Aristocratic Seduction collection consisting of fantastic dresses and robes accompanied by various accessories.