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Esty Lingerie
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Estelle Puleston

Estelle Puleston

Founder and editor of Esty Lingerie.

Lingerie Design Advice: Sewing Yourself vs. Outsourcing to Freelancers or Factories

by Estelle Puleston January 28, 2019
by Estelle Puleston January 28, 2019

If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?

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Lingerie Review: Aubade ‘Femme Aubade’ Plunge Bra & St Tropez Brief

by Estelle Puleston January 23, 2019
by Estelle Puleston January 23, 2019

Femme Aubade is made from a combination of jacquard satin and sheer, geometric Leavers lace that incorporates a hint of metallic thread. Right away, this set looked luxurious. Everywhere you look, there’s a beautiful little detail – the little gold buttons, the delicately scalloped cup edges, the straps…

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How a Lingerie Accessories Brand Designs Its Products

by Estelle Puleston January 10, 2019
by Estelle Puleston January 10, 2019

You may remember Bijoux Indiscrets from my review of their 12 Sexy Days gift box back in November. I was lucky enough to get to pay the brand a visit last month at their Barcelona office, to chat to the co-founders Marta and Elsa.

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5 Lingerie Trend Predictions for 2019

by Estelle Puleston January 3, 2019
by Estelle Puleston January 3, 2019

Happy new year everyone! I thought I’d kick 2019 off with something a little different – my first ever attempt at predicting the industry’s next big trends.

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2018 Lingerie Gift Guide – Ideas Over £150

by Estelle Puleston December 19, 2018
by Estelle Puleston December 19, 2018

My final gift guide of the year is here, and it’s one for all of you who really want to treat someone (or yourself!) this year. The majority of the items are made from real silk, and some of the laces are breathtakingly beautiful. From comfy sleepwear to dramatic robes, there’s something here to suit most lifestyles.

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2018 Lingerie Gift Guide – Ideas from £50 to £150

by Estelle Puleston December 17, 2018
by Estelle Puleston December 17, 2018

With little more than a week left to go until Christmas, it’s time for my second annual gift guide. I love this price range, because it’s within reach for many people but also enough to find something that feels luxurious.

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Trend Watch: Lingerie with Logo Embroideries & Prints

by Estelle Puleston December 15, 2018
by Estelle Puleston December 15, 2018

Lately, a desire for visible branding has reached the world of lingerie. Influenced by both the rise of sporty, athleisure-wear and the 90s fashion revival (think Kate Moss in Calvin Klein logo-waistband briefs), logo elastic trims are everywhere right now. But that’s not the trend that this article is about.

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Indulgence and Individuality: Introducing Lingerie Retailer Killed In Action

by Estelle Puleston December 13, 2018
by Estelle Puleston December 13, 2018

What do you do when you can’t find your favourite lingerie brands in your country? Well for one Portugal-based woman named Kia, the answer was to launch her own boutique! The result is Killed In Action, an online store focussed on high-end, high-fashion lingerie.

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2018 Budget Lingerie Gift Guide – Ideas Under £50

by Estelle Puleston December 10, 2018
by Estelle Puleston December 10, 2018

I know, I know, I said I was going to get my gift guides done nice and early this year, and here I am publishing the first one two weeks before Christmas Eve. But if you still have some present-shopping to do, then this post is for you.

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Stunning Silver Lingerie for Every Budget

by Estelle Puleston December 8, 2018
by Estelle Puleston December 8, 2018

Today’s post is a follow-up to my recent one on gold-coloured lingerie. Because this other classic metallic can be just as beautiful and luxe! And, I would argue, even more perfect for the festive season. There’s just this definite wintery, ice-queen type vibe that comes with silver.

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