News

Launched earlier this year, Phara d’Or is a lingerie and swimwear brand from The Netherlands that’s centred around the idea of ‘mindful luxury’: high-end pieces which are crafted with integrity, with premium fabrics, and with an eye to becoming cherished pieces in your collection rather than a temporary trend fix.

For the first time ever, Marks & Spencer has decided to shake things up and expand their online lingerie department in a big way through the introduction of eight guest brands, each one chosen to bring something different to M&S shoppers.

Sustainable lingerie options are becoming increasingly easier to find – and increasingly stylish too. But if you’re thinking ‘sustainable’ automatically equals expensive, and that’s out of your price range, then you’ll be glad to know that there are brands making eco-friendly lingerie accessible for all budgets.

Last Thursday, Zara made a bold entry into the lingerie industry with a 158-piece debut collection. While around a third of those have yet to be unveiled, the launch is titled “The Female Gaze” and so far seems to be a push-up free, padding-free product range that focusses on embracing comfort.

I’m kicking off the new year with an announcement: Esty Lingerie is now on Patreon! Sign up from just $2 per month, to support this blog plus receive access to members-only perks including exclusive content.

If there’s one lingerie brand in the world that truly deserves to call itself iconic, it’s Agent Provocateur. Even its packaging is instantly recognisable – a pink box and black ribbon that have become synonymous with beautiful underthings and self-indulgence.

What do you do when you can’t find your favourite lingerie brands in your country? Well for one Portugal-based woman named Kia, the answer was to launch her own boutique! The result is Killed In Action, an online store focussed on high-end, high-fashion lingerie.

VienneMilano is a hosiery brand that I first discovered many moons ago, when I fell in love with a pair of their sparkly silver hold-ups (sadly no longer available). The new AW18 collection has just dropped, including the launch of the brand’s first ever plus-sized range.

Myla’s back! After more than a year of radio silence on social media and no new product releases, the brand has deleted everything and announced an “all new Myla, coming soon”. Though their website is currently just a holding page, the new AW18 collection is already available to buy at Selfridges.

With the fashion industry being the second largest contributor to global pollution, it’s comforting to know that brands are taking steps towards reducing their carbon footprint. One of the biggest recommendations is to buy second hand or vintage clothing, but this isn’t always ideal when it comes to underwear.