Disclosure: This article is sponsored by Marks & Spencer. Links with a * are affiliate links.
For almost a century, Marks & Spencer has been the place to go for well-made, well-priced lingerie in the UK. They claim that one in three British women goes bra shopping in their stores, and they sell over 70 million pairs of knickers each year. And to make it all the more impressive, until recently, every single bra or knicker they sold had been designed in-house. When it comes to underwear, this company knows what people want!
And what does today’s customer value most of all? Choice. So for the first time ever, Marks & Spencer has decided to shake things up and expand their online lingerie department in a big way through the introduction of eight guest brands, each one chosen to bring something different to M&S shoppers. Some offer new aesthetic and style options, while others are adding even more sizes to the company’s already very impressive size range.
If you’re a regular reader of this blog, chances are you’ll already be familiar with all or most of these brands. But for those who aren’t, or who’d just like to learn a little more about them and see my favourite pieces, below I’ve picked out my five favourites of the eight new lingerie brands now at Marks & Spencer:
Choose this brand if: you want something fun and flirty!
Freya* is a youthful-feeling brand which offers great-fitting bras in UK B to K cups, although they’re primarily focused on D+. Notably, they go down to a 28 band size. Here, you’ll find vibrant colours, chic fabrics including lace, embroidery and sheer mesh, and on-trend design details such as elastic strapping. You can also pick up a simple but cute sports bra that’s suitably supportive for full busts.
Choose this brand if: you want something sophisticated for a fuller bust.
If you want a more elegant, grown up look than what you’ll find from Freya, you’ll probably like what Fantasie* has to offer. Another fit-focused full-bust brand, they go up to a UK JJ cup . There’s a lot more emphasis here on neutral colours, but even their ‘basic’ bras often have decorative straps and an interesting fabric choice which elevates the design. And if you crave eye-catching prints and colours? As you can see above, they do still offer that too!
Choose this brand if: you want something classic and highly supportive.
Founded in 1886, Triumph* has been around almost as long as Marks & Spencer – and developing their expertise in lingerie for even longer! Sizes cover 30-44 bands and A-J cups, and styles tend to be focused on fuller coverage and/or minimising your bust. So if you’re looking for a bra that will make you feel very secure and supported, while still featuring some pretty touches, this is the brand for you. Their wirefree styles, some of which have been around for many decades, are great if you love a retro silhouette too.
Choose this brand if: you want something pretty and plus-sized.
Designed to flawlessly fit and support fuller figures, Elomi* goes up to a 48 band size and UK KK cup, and produces some of the most fashion-forward lingerie around for plus sizes. But they have something for all occasions: basic everyday options in neutral colours, sexier (but still very wearable) styles such as the Brianna pictured above, a smooth strapless bra for those summer dresses, and even a sports bra too.
Choose this brand if: you need a bra to match an awkward neckline.
Wonderbra* is one of the most iconic bra brands out there, so it makes sense that Marks & Spencer would choose them to add to its lingerie offering. They’re stocking the Refined Glamour push-up bra which is great if you’re looking for something pretty, however what this brand really excels in is ‘solutionwear’. If you’ve got a garment that’s backless, halter, one-strapped, or with an extra-deep plunge, Wonderbra is where you’ll find a bra to match it.
The other three lingerie brands now being stocked at Marks & Spencer are Hotmilk*, who make the kinds of pretty nursing bras I wish I’d known existed eight years ago, and Sloggi* and DKNY*, two athleisure-inspired brands at different price points. While they’re not my cup of tea, if you like sporty logo elastic and sleek, minimalist bralettes then they might be yours!
What do you think about Marks & Spencer introducing third-party brands to its online collection? Will you be taking advantage of their free returns policy to try any of them out?