Opinion

These past six months or so have been some of my best ever in the lingerie industry, both in terms of my blog and as a freelance writer, which is great of course – but it also means that I once again find myself incredibly busy and in need of some hired assistance!

I wanted to highlight the bras I consistently reach for in the mornings, because what better endorsement for a garment or a brand than to say I actually wear it a ton? So here, in no particular order, are 10 bras whose combination of fit, comfort and practicality have made them become my everyday staples.

This is the type of price range where you can find something truly luxurious and beautiful, but small, or opt for a larger piece such as a robe or gown that’s going to be made from more budget-friendly materials – think silk knickers, but polyester pyjama sets.

Last year I went ‘low waste’. And so, as a long-time lover and consumer of fashion and especially as a professional lingerie blogger, naturally my attention has turned to how I can continue to shop for lingerie in a more sustainable way.

There is a seemingly endless supply of gorgeous, well-crafted lingerie out there, and that means I’m always on the lookout for my next purchase. But as I become more environmentally-conscious, I’ve had to ask myself how my lingerie obsession has impacted the rest of the world.

As a longtime fan of Playful Promises, I’ve loved seeing their name and imagery popping up in more mainstream publications. The brand has done so much work over the past few years in expanding their size range, tackling a lot of stereotypes about the lingerie industry, and collaborating with some amazing people.

I recently got back from a mini-break to Venice, a belated birthday treat from my fiancé. It’s a place I’ve always wanted to visit, mostly to see all the canals. But when I found out I was going, my mind also turned to one of those other things Venice is famous for – its lace.

Aerie’s latest campaign is going viral, and you’ll love the reason why. The lingerie brand is sending a clear message of body positivity and inclusivity. Presented on their website and all of their marketing are models who have a variety of medical disabilities or illnesses.

Ever since the explosion in bralette popularity, I’ve spotted more than a few brands labelling something as a bralette when it’s clearly not. And it annoys me, because it spreads misinformation and confuses consumers about what a bralette really is.

It’s hard to be an American with a lingerie addiction. I’ve often lamentedhow the limited number of lingerie storefronts in America means we face the perils of online shopping more often than not. So when I found out I’d be living in Paris for six months, I was elated to shop in one of the lingerie capitals of the world.