indie lingerie brands

My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.

Today’s blog post is a round up of low-cost items by small lingerie labels – most of them handmade, one-person operations – that you can buy to help support them, if you’re in a position to do that.

Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!

The world is filled with cookie-cutter lingerie boutiques. As much as I love bra shopping, it does get somewhat less exciting when every boutique I walk into is carrying the same selection of products. That’s why I was so intrigued to learn about Les Rituelles.

As September winds down, I can’t help but feel sad that summer is basically over, and with it those seaside days that make the season so special. Then I realised: why let the beachy vibes fade with summer?

In January of this year, Hopeless released the Garden of Earthly Delights collection, also known as G.O.E.D. It’s an exploration of complexity, opposition, and contradiction. According to the brand, this is a collection for the angel in hell or the devil in heaven.

Rapture and Repent immediately caught my eye for its darkly original, fetish-inspired designs. The designer, Monika Cibulskis, first started selling lingerie and accessories while studying fashion at Ryerson University in Canada.

This was absolutely one of those love-at-first-sight impulse purchases, and I’m happy to say I don’t regret it. It ticks two of my biggest lingerie style boxes: unusual texture and vibrant green. It was incredibly budget-friendly too, at just $35 (about £26 or 31€).

Harlow & Fox is one of those brands I’ve lusted after endlessly, but always assumed I’d never actually own. The label is about as luxurious as lingerie can get, creating utterly indulgent pieces from silk and exquisite laces.

Solstice Intimates is an independent, American lingerie brand based in Arizona. Bright and whimsical, it brings deliciously retro patterns to contemporary lingerie styles. Thanks to their unique designs and their prominent use of velvet, I’ve been a fan of Solstice for a while.