indie lingerie brands

Have you ever been so excited to receive a parcel that instead of tearing into it the moment it arrived, you actually waited a day or two, because you wanted to savour the anticipation of knowing you were about to unwrap something truly special? That’s how I felt when my Love & Swans package arrived.

Launched in Russia in 2000 and now based in Czechia, PS-Ling focusses on creating a very unusual product – T-front bodywear. Neither a full gusset nor totally crotchless design, they instead use a narrow string that runs from the front to back.

I’ve been following Primrose & Pixie for years now, ever since I first discovered this “lingerie and sleepwear for modern daydreamers”. The designer behind the brand, Sarah Richards, creates beautiful, unapologetically-girly lingerie inspired by nature, fairy tales, magic and Gothic styling.

I first featured Apilat on the blog in my 2017 round-up of brands making incredible robes, and they’ve only gotten better since. Couture techniques and luxury fabrics are central to their design process, and how could they not be when this label got its start designing wedding dresses?

True vintage lingerie can be hard to find in wearable condition, even online. Luckily, there are numerous modern brands making beautiful lingerie inspired by vintage styles.

My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.

Today’s blog post is a round up of low-cost items by small lingerie labels – most of them handmade, one-person operations – that you can buy to help support them, if you’re in a position to do that.

Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!

The world is filled with cookie-cutter lingerie boutiques. As much as I love bra shopping, it does get somewhat less exciting when every boutique I walk into is carrying the same selection of products. That’s why I was so intrigued to learn about Les Rituelles.

As September winds down, I can’t help but feel sad that summer is basically over, and with it those seaside days that make the season so special. Then I realised: why let the beachy vibes fade with summer?