plus size

As someone who works day-in, day-out in the lingerie industry, I see a lot of underwear that looks very much the same. But part of the reason I stay so interested is that about once a year or so, I’ll stumble across an independent brand that’s just so utterly and refreshingly different. This year, it’s Elyse On Mars.

While I love Lydia’s design aesthetic, the main reason I enjoy her social media is her commitment to inclusivity when it comes to those she creates for. Every piece of lingerie is made to your own measurements, which you provide during the ordering process.

Founded in 1957 in Sweden, Miss Mary is a brand that aims to create ‘world class lingerie’. To them, that means an emphasis on three things: optimal comfort, a timeless design, and the perfect fit. Nailing the fit is no easy task considering their impressive size range, which spans UK 10 to 28, band sizes 32 to 52, and cup sizes A-J.

After discovering how difficult it was for her plus-size niece to find stylish swimwear, Olga Caro was inspired to begin research into designing for plus-size bodies and eventually founded the company with young women like her niece as the target demographic.

The English line Viva Voluptuous was founded “out of frustration” by Liz Willis, who struggled to find sexy boudoir lingerie and swimwear in her size. The brand is dedicated to crafting comfortable, supportive lingerie that is still beautiful. Bra sizes range from 36-48 D-GG…

MariLupa launched in November last year, the result of a years-long labour of love by designer Rachel Kenyon. And though you may not have heard her name before, you’ve almost certainly seen her lingerie.

Disclosure: I purchased the lingerie featured here myself. Links with a * are affiliate links. My love for Playful Promises goes back several years to the first time I saw…

Disclosure: This blog post contains affiliate links. Something rather exciting has happened recently – Ann Summers has just gotten a whole lot more plus-size friendly! They’ve extended their lingerie size offering up…

Disclaimer: This blog post contains affiliate links. The lingerie world’s solution to plus-size representation is plus-size models. After all, one model above a US 10 / UK 14 surely represents…