Some of you may recall my Keòsme Augusta dress review back in 2020 – it’s truly one of the most special pieces I own, and just seeing it in my wardrobe makes me happy even if I find very little occasion to wear it. (My Keòsme Dominata belt on the other hand is something I’m still wearing very regularly half a decade after I got it.)
It’s been quite a while since I last did a ‘lingerie/loungewear I love’ post, but I’ve not been able to stop thinking about this Apilat pyjama set since I first saw it. After focusing on robes and nightgowns for the longest time, this year the brand decided to branch out into pyjamas, and the designs did not disappoint.
Ask me to name any one robe I’d love to wish into my wardrobe, and there’s a good chance I’d pick one by Apilat. This independent Ukranian brand is creating some of the most breathtakingly beautiful loungewear in the industry, and they only seem to get better with each passing season.
Created by Karolina Kobets, JTM Noir Lingerie focusses primarily on satin robes, though they also offer nightgowns and pyjamas and have a small range of linen pieces. Some designs tend towards a fairly minimal look, but it’s the swishy, lace-trimmed garments where the brand’s decadent vision truly shines.
I first featured Apilat on the blog in my 2017 round-up of brands making incredible robes, and they’ve only gotten better since. Couture techniques and luxury fabrics are central to their design process, and how could they not be when this label got its start designing wedding dresses?
You may recall Keòsme from my earlier review of their Bersèra swimsuit, or my review of the Hermiona bra set by their sister brand loveJilty. Both Keòsme and loveJilty are produced by yesUndress, a Ukrainian retailer with an ever-growing number of brands under its umbrella.
This was absolutely one of those love-at-first-sight impulse purchases, and I’m happy to say I don’t regret it. It ticks two of my biggest lingerie style boxes: unusual texture and vibrant green. It was incredibly budget-friendly too, at just $35 (about £26 or 31€).