Last Thursday, Zara made a bold entry into the lingerie industry with a 158-piece debut collection. While around a third of those have yet to be unveiled, the launch is titled “The Female Gaze” and so far seems to be a push-up free, padding-free product range that focusses on embracing comfort.
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If there’s one lingerie brand in the world that truly deserves to call itself iconic, it’s Agent Provocateur. Even its packaging is instantly recognisable – a pink box and black ribbon that have become synonymous with beautiful underthings and self-indulgence.
Indulgence and Individuality: Introducing Lingerie Retailer Killed In Action
What do you do when you can’t find your favourite lingerie brands in your country? Well for one Portugal-based woman named Kia, the answer was to launch her own boutique! The result is Killed In Action, an online store focussed on high-end, high-fashion lingerie.
VienneMilano is a hosiery brand that I first discovered many moons ago, when I fell in love with a pair of their sparkly silver hold-ups (sadly no longer available). The new AW18 collection has just dropped, including the launch of the brand’s first ever plus-sized range.
Myla’s back! After more than a year of radio silence on social media and no new product releases, the brand has deleted everything and announced an “all new Myla, coming soon”. Though their website is currently just a holding page, the new AW18 collection is already available to buy at Selfridges.
With the fashion industry being the second largest contributor to global pollution, it’s comforting to know that brands are taking steps towards reducing their carbon footprint. One of the biggest recommendations is to buy second hand or vintage clothing, but this isn’t always ideal when it comes to underwear.
I’ve decided that it’s definitely time to add some new members to my team. So if you have a passion for lingerie and love to write too, read on! I’m looking for two new writers to take on slightly different roles. First up, I’m looking for a features writer to cover lookbooks, interviews and brand news.
We recently, finally moved into our own place here in Spain, after many months of living with my in-laws. I’m still busy unpacking suitcases, but of course, one of the first things I did was pick out a place to put my lingerie collection. I realised there’s a rather a lot of it that I haven’t worn for quite some time…