2024’s Lingerie Trend Predictions – Right or Wrong?

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Last month I attended the Salon International de la Lingerie for the first time, and my trend report from the show was so long that I decided we’d do the usual look back at last year’s trend forecast in a separate article.

I’ve been writing annual lingerie trend predictions since 2019. Sometimes I get them right, sometimes I get them wrong. It’s all in good fun! Here are four key trends I thought we’d be seeing in 2024, and whether we in fact did or not…

Bows

First up on my list of 2024 lingerie trends was statement bows. Dramatic oversized bows, designs with multiple bows, bow-themed embroideries… really anything that made bows the centre of attention. And did we end up seeing it? Sure did!

Back in March, FIT launched a temporary exhibition dedicated to bows since they were – and still are – having a fashion moment. In the lingerie world specifically, Lirika Matoshi’s Bow corset, above, is precisely the sort of exaggerated, bow-centric design I’d pictured (the brand released this bow-trimmed Chibi corset too), as it this custom design by corsetier Immoral London. I also enjoyed the collection that lingerie-adjacent luxury brand Mirror Palais dropped in January 2024, featuring appliquéd bows on a silk cami set and slip dress.

Agent Provocateur’s 2024 Melle and Velvetta* sets also both featured bow embroideries, not to mention the entire bow-themed jewellery collection they recently released. And I saw bow embroideries and appliqués at Fleur du Mal and Ann Summers, and so many examples at For Love & Lemons. It’s a trend that’s still going too; just last month, Boux Avenue announced a collaboration with Dilara Findikoglu which included statement bow embroidery, and also released this fun bow-themed set.

Stays

Next on my list was stays-inspired corsetry, especially designed to be styled as outerwear, by which I meant a general shift towards shorter corsets with a more conical shape and wide, squared neckline instead of the longer hourglass shape we’ve become used to seeing (which nips in at the waist and then flares back out again).

Agent Provocateur’s Zena corset top, above, is exactly the kind of silhouette I had in mind; this style was first launched in 2023 in black silk, with multiple new colours and PVC versions added throughout 2024 so I’m figuring it was popular! Elsewhere, stays were the style lingerie designer Karolina Laskowska selected to create last year for her 2024 Patreon corset tier reward, Stephanie Santos selected a very conical shape when designing a 3D-printed corset in March, For Love & Lemons released this Isabella bustier and this Nelly corset top, Oh La La Cheri brought out this bustier and this one, and I just generally saw more stays-inspired shapes than ever before from the corsetry creators I follow on social media. Check out this Hedera Corsets bow-covered stays design for example, tying both trends together.

It’s a silhouette that was spotted on celebrities throughout the year too: Addison Rae at the CFDA Awards (a ‘proper’ stays design complete with tabs!), Nicola Peltz Beckham at a launch event, Anne Hathway in a Versace campaign, Emily Blunt’s Stella McCartney top on Saturday Night Live…

More than this though, I feel like this morphed into a much wider trend for ‘corset tops’, which are popular again in a way they haven’t been since the 1990s. So many lingerie brands brought out lightly-structured corset tops or cropped bustiers in 2024. Gossard, for example, added a couple to their longstanding Retrolution range, while some others I saw were at Curvy Couture, Bordelle, Victoria’s Secret, Etam, LIVY, Fleur du Mal, Savage X Fenty and even Marks & Spencer.

Now, I wouldn’t exactly call any of those stays, so I’m kind of going off topic here. But note the similar elements: cropped lengths, some straighter necklines, and straight seams and boning channels, angled inwards, instead of curvy hourglass lines.

Berry tones

After a couple of years of really vivid pinks being absolutely everywhere, I’d thought things might progress to more sophisticated, berry-like shades. On the one hand, I have seen some darker, richer pinks around lately – the ‘Cerise’ and deep ‘Fuchsia’ pinks in the SS25 collections of Coco de Mer and Louisa Bracq for example – and although not lingerie specific, ‘Berry’ was Etsy’s colour of the year for 2024.

But really, even now it’s still those bright, in-your-face pinks that are everywhere I look. Curvy Couture’s new ‘Glamberry’, Mey’s new ‘Exotic Pink’, Aubade’s new ‘Exciting Pink’, Marie Jo’s new ‘Cactus Flower’ and ‘Hollywood Pink’, Simone Pérèle’s new ‘Fabulous Pink’, Primadonna’s new ‘Blogger Pink’*, Maison Close’s simply-named but neon ‘Pink’, so many recent arrivals at Lane Bryant… the list goes on and on.

So, my prediction was off, but maybe it was just premature. Who What Wear says berry tones are a top 5 new trend for 2025, and The Best of Intima magazine (page 102) also highlighted ‘Amaranth’, a very deep, berry-wine colour as a key trend for next season.

Asymmetry

My fourth and final 2024 lingerie trend prediction was asymmetry, based on a mini flood of asymmetrical designs I saw towards the end of 2023. I did see additional asymmetrical designs through 2024, but not enough to really label it as a trend.

Alongside the brands highlighted above, I spotted it at Lumey (a cool, newly-launched brand), Un Cri de Joie (a cool, not-quite-yet-launched brand), at Voiment (not a new brand, still very cool), Noo (a new-to-me discovery, very relaxed French chic), in the new collections of brands that were already doing asymmetry before 2024, and in a ton of low-impact sports bras although that last one doesn’t tend to overlap much with ‘innerwear’ lingerie design.

I’m still hoping we’ll see more asymmetry in lingerie because it’s something that hasn’t been done to death yet, so there are plenty of ways for brands to take this theme and put an original spin on it. But yeah, in the end it was not a key 2024 trend.

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If you haven’t already checked it out, you can find my 2025 lingerie trend forecast here. It’s the longest trend report I’ve written to date, and it was really interesting to contemplate upcoming trends through the lens of a major trade show for the first time – actually seeing some of next season’s products, instead of guessing at what we might see based on what was happening at the end of the previous season.

I also wrote about my general experience of the Salon show for Lingerie Briefs, if you want to learn more about what goes on there.

Had you noticed any of the above four lingerie trends through 2024, or more recently? And which one’s your favourite? Let me know in the comments section!