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Esty Lingerie
Author

Estelle Puleston

Estelle Puleston

Founder and editor of Esty Lingerie.

  • Hermit London: Sustainable Sleepwear Made from Hotel Bed Linen

    by Estelle Puleston July 5, 2023
    by Estelle Puleston July 5, 2023

    Founded in 2021 by Ella Campion, Hermit London is fighting against textile waste by creating stylish sleepwear out of old hotel bed linens. Hotels dispose of their bed linens after an average of just 9 months, and the tiniest stain, tear or pull in the fabric is enough to get them thrown out.

    Read more
  • Luxury Lingerie Review: Lucy Jones Silk Bodysuit & French Thong

    by Estelle Puleston June 25, 2023
    by Estelle Puleston June 25, 2023

    As a late eighties baby, the original Lucy Jones Lingerie was before my time. It was founded by Lucy Jones in Liverpool in 1980 and went on to what I can only describe as phenomenal success for a small, independent brand, being stocked in leading department stores including the likes of Harrods.

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  • Luxury Swimwear: 14 Sculptural Looks with Big, 3D Details

    by Estelle Puleston June 13, 2023
    by Estelle Puleston June 13, 2023

    I’m slowly coming around to appreciating swimwear in its own right. It’s not just a water-appropriate bodysuit or bra set – it’s a whole other garment type, one that’s designed to be seen so why not have fun with it? Since it doesn’t have to fit sleekly under clothing, it’s the perfect opportunity to opt for big, 3D details.

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  • Love & Swans’ Story-Telling Embroideries Come to Swimwear!

    by Estelle Puleston May 14, 2023
    by Estelle Puleston May 14, 2023

    In case you’re new around here and haven’t seen the numerous times I’ve gushed over this brand before, the ethically-made indie label Love & Swans is truly one of the most exciting lingerie brands to come out of the 2020s so far, and now it’s getting even better with the launch of swimwear.

    Read more
  • Lingerie Review: Pagan Poetry Midnight Spell Bralette & Thong

    by Estelle Puleston May 5, 2023
    by Estelle Puleston May 5, 2023

    Pagan Poetry’s aesthetic is, I think, different enough to be interesting. This is a gothically-inspired lingerie brand. However, it doesn’t feel costume-y, which means you can still appreciate these pieces even if you just like black lace underwear.

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  • Fit Advice & Bra Brands Designed for Asymmetrical Breasts

    by Estelle Puleston March 6, 2023
    by Estelle Puleston March 6, 2023

    The standard bra fit advice in this situation is to choose the cup size that fits the larger breast, and then fill in the excess space on the other side with a removable cup insert. However, I’ve found a few more off-the-rack bra options for unevenly-sized breasts!

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  • Why a Good Bra Fit Matters

    by Estelle Puleston February 17, 2023
    by Estelle Puleston February 17, 2023

    Uncomfortable underwires, cups that gape/wrinkle or dig in, constantly having to pull the straps back up onto your shoulders… all of these are signs that you may need a different bra size. Breasts change size and shape as we go through life, so if you’re still just buying the same size you’ve worn for years and years, it may no longer be the best one for you.

    Read more
  • 5 Lingerie Trend Predictions for 2023

    by Estelle Puleston February 5, 2023
    by Estelle Puleston February 5, 2023

    I’m a little late with it this year but… new year, new lingerie trend predictions! As usual, we’ll be reviewing my 2022 lingerie trend predictions and whether I got them right or wrong first. My top 2022 lingerie trend was vibrant colour, and boy did we see a lot of that.

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  • Why I Hardly Bought Any Lingerie in 2022

    by Estelle Puleston December 17, 2022
    by Estelle Puleston December 17, 2022

    I’ve previously written about how I’ve been trying to live more sustainably since 2019, and as time goes on I’m finding that the less I buy, the less I feel the need to buy. I also know I have way more lingerie already than is actually necessary for one person to own.

    Read more
  • 2022 Lingerie Gift Guide: Ideas Over £100

    by Estelle Puleston November 24, 2022
    by Estelle Puleston November 24, 2022

    This is my second and final holiday lingerie gift guide, just in time for you to take advantage of any Black Friday deals these brands may be running tomorrow and this coming weekend.

    Read more
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A few of my favourite designs at last month's @sal A few of my favourite designs at last month's @saloninternationaldelalingerie:
1 - @carvaro.it. The top-stitched hip detail is just so fun! 
2 - @nueame. Breathtaking detail - each of these petals is created and attached individually.
3 - @cambajlingerie. I am obsessed with this copper sparkle!
4 - @nette_rose. Sparkle, embroidery, colour... what's not to love?
5 - @maisonlouve_. Velvet and sequins, so luscious. And that colour 💜
6 - @maisonmanea. It's not just silk lined - it's reversible! An absolutely fun idea.
7 - @luciela_lingerie. Enjoying the soft colours and delicate transparency. I wrote about these last year so it was lovely to see the pieces in person. 

Which look's your favourite?

See more of the things I photographed at the show on the blog + in my recent article for @lingeriebriefs_ 

#saloninternationaldelalingerie #lingerielove #lingeriestyle #lingeriefashion #lingeriedesign #intimateapparel
I finally finished writing about some key trends I I finally finished writing about some key trends I saw at the @saloninternationaldelalingerie last month - I'll post the link in my story 🔗

#saloninternationaldelalingerie #lingerietrends #fashiontrends #lingerieblog #lingerieblogger
Off for the third and final day of the @saloninter Off for the third and final day of the @saloninternationaldelalingerie. So many gorgeous new brands that I can't wait to write about and share with you once I'm back home! This is @marialuciahohan24, a new discovery for me that is frankly everything lingerie dreams are made of (and these aren't even the best pieces).

#saloninternationaldelalingerie #marialuciahohan #lingerie #lingeriefashion #lingerielove
One last photo from my @phara_dor feature (link in One last photo from my @phara_dor feature (link in my bio) and I saved the best for last - this Juliette bralette set is definitely my favourite, I can't resist pretty red lingerie! 💕

Made from Swiss embroidery with crystal charms from Austria, gold-plated hardware from France and satin from Italy - fully European-made, from materials to finished garment 🪡

Check out the article for the matching Juliette bodysuit, balconette bra, suspender belt and thigh garters.

#pharador #lingerieset #madeineurope #europeanlingerie #swissembroidery #embroideredlingerie #braletteset #bralettes #bralette #bralove #redlingerie #redbra #luxurylingerie #beautifullingerie #fashionflatlay #lingeriefashion #lingeriestyle #lingerielove #lingerieaddict #lingerieblogger #instalingerie #discoverunder10k
The @phara_dor robe from my recent post/blog artic The @phara_dor robe from my recent post/blog article, styled how I would wear it for a nice dinner. If you want to dip your toes in the lingerie-as-outerwear trend, short robes feel like one of the easiest ways to do it - any outfit that would look good with a nice jacket or oversized cardigan will look just as good, but dressier, with a satin robe in its place. And I love how the embroidered sleeve cuffs here really finish the look!

What's your favourite lingerie type to style as outerwear?

P.S. The camisole is also from a lingerie brand, satin nightwear really is so versatile 😉

#pharador #lingerieasouterwear #underwearasouterwear #satinrobe #lingerierobe #blackrobe #satinjacket #lingeriestyling #stylingtips #dinneroutfit #outfitinspo #lingeriestyle #lingeriefashion #satinoutfit #satinloungewear #luxuryloungewear #satinnightwear #luxurynightwear #robe #robes #lingeriecommunity #lingerieinsta
All of the beautiful (and beautifully-packaged) go All of the beautiful (and beautifully-packaged) goodies I received from @phara_dor. Which is your favourite? Review coming in 2026!

#pharador #dutchbrand #fancylingerie #swissembroidery #lingerieaddict
A closer look at that @phara_dor Valerie balconett A closer look at that @phara_dor Valerie balconette bra from yesterday's post and the matching thong, made from Swiss embroidery and adorned with Austrian crystals. 

I'll be reviewing this + other Phara d'Or pieces next year, but for now, you can read all about the brand's debut collection on the blog - link in my bio 😘

#pharador #braset #bralove #embroideredbra #embroideredlingerie #blackbra #sheerbra #blacklingerie #lingeriecommunity #lingerieinsta #lingeriestyle #lingerielover #lingerieflatlay #brafashion #luxurybra #luxurylingerie #lingeristas #lingerieblog
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