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Esty Lingerie
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esty lingerie design competition

  • Interview: Priyanka Rampal, 2015 Lingerie Design Competition 2nd Place Winner

    by Estelle Puleston June 16, 2016
    by Estelle Puleston June 16, 2016

    Following on from the recent interview with 3rd place winner Betsan Evans, today I’m talking to Priyanka Rampal. Her design won the public voting part of the competition which put her in…

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  • Interview: Betsan Evans, 2015 Lingerie Design Competition 3rd Place Winner

    by Estelle Puleston May 27, 2016
    by Estelle Puleston May 27, 2016

    Let me start with an apology for how slow I’ve been with last year’s design competition. 2015 saw me go back to work after maternity leave and I found myself juggling my…

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  • Revealing the 2015 Lingerie Design Competition Winners!

    by Estelle Puleston February 4, 2016
    by Estelle Puleston February 4, 2016

    If you’ve been following my brand for any length of time, you’ll know I run an annual lingerie design competition. Launching a lingerie brand is expensive and incredibly time-consuming, even for a…

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  • Introducing the 5th Esty Lingerie Design Competition!

    by Estelle Puleston September 27, 2015
    by Estelle Puleston September 27, 2015

    It’s finally here! Back in Spring when I normally start thinking about the annual design competition, I was occupied with other exciting business-related things, and then life conspired to make…

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  • Interview: Kelly G., 2014 Lingerie Design Competition 1st Place Winner

    by Estelle Puleston December 1, 2014
    by Estelle Puleston December 1, 2014

    Have you heard of our annual lingerie design competition? We recently interview the 2014 3rd place and 2nd place winners and now it’s time to chat to our 1st place…

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  • Interview: Chloe Ryans, 2014 Lingerie Design Competition 2nd Place Winner

    by Estelle Puleston November 24, 2014
    by Estelle Puleston November 24, 2014

    Our 2014 Esty Lingerie Design Competition ended a couple of months ago, and we’re interviewing all 3 winners so you can find out more about the inspiration behind their designs. You can…

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  • Interview: Antra Lodha, 2014 Lingerie Design Competition 3rd Place Winner

    by Estelle Puleston November 7, 2014
    by Estelle Puleston November 7, 2014

    For those who haven’t heard of it, the Esty Lingerie Design Competition is an annual contest we run to give one of our fans a chance to see their design…

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  • Announced: 2014 Lingerie Design Competition Winners

    by Estelle Puleston October 1, 2014
    by Estelle Puleston October 1, 2014

    Have you heard of our annual lingerie design competition? It’s our yearly search for undiscovered talent in the lingerie world, with entry open to anyone and everyone from around the…

    Read more
  • 2013 Lingerie Design Competition – Interview With Winner Iris-Maria Šegedin

    by Estelle Puleston November 8, 2013
    by Estelle Puleston November 8, 2013

    Earlier this year we launched our third annual lingerie design competition to search out new talent and give one of our fans the chance to see their ideas turned into…

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  • 2013 Lingerie Design Competition – Interview With Runner-Up Divya Gupta

    by Estelle Puleston October 18, 2013
    by Estelle Puleston October 18, 2013

    Following on from our interview with Charlotte Moroney who won 3rd place in the Esty Lingerie 2013 design competition, today we’re interviewing Divya Gupta who came in 2nd place. Both…

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I found this amazing Sister Jane blouse on Vinted I found this amazing Sister Jane blouse on Vinted and instantly thought of all the different styling possibilities with various bras and camisoles I own. Unfortunately, I wasn't expecting it to be quite SO oversized 😅. So as much as I still love it on the hanger, I decided it isn't for me and resold it. But it did look particularly cute with this @studio.pia Petra bralette in Amber, right? 

#sisterjane #studiopia #lingerieasouterwear #underwearasouterwear #lingeriestyling #lingerieootd #silkbralette #sheerblouse #embroideredblouse #embroideryblouse #embroideredclothing #embroideredtulle #floralembroidery #floraladdict #floralstyle #lingerielife #lingeriestyle #lingeriefashion #lingeriecommunity #lingerieblogger #fashionbloggers #prettystyle #discoverunder10k #vintedtreasures
Let's hear it for bras with pretty backs! This is Let's hear it for bras with pretty backs! This is forever one of my favourite combinations in summer - the Emma Harris silk Anais camisole and my ancient (but still very fabulous) Bordelle Thorn bra. They both have gold-tone hardware, so it's an *extra* perfect match.

If you missed it, we rounded up some currently-available bras with decorative backs on the blog last month. I'll link it in my story.

#ootd #lingerieootd #strappybra #cutebra #lingerieasouterwear #underwearasouterwear #lingeriestyle #lingeriefashion #luxurybra #luxurywomenswear #silkcami #silkcamisole #howtostyleit #summerstyle #instalingerie #lingerielove #lingeriecommunity #lingerieaddict #lingerieblogger #fashionbloggers #fashioninsta #discoverunder10k
It's my birthdayyyyy 🥳 Here's to spending the d It's my birthdayyyyy 🥳 Here's to spending the day dressed in something fancy and stuffing my face with delicious cake! 🍰

Picture from my recent @lucyjoneslingerie review (details on the blog).

#happybirthdaytome #feelingfancy #lucyjoneslingerie #britishlingerie #silklingerie #silkloungewear #silksatin #luxurywomenswear #luxuryclothing #luxuryloungewear #handmadelingerie #instalingerie #lingeriestyle #lingeriefashion #bodysuit #bodysuits #silkbodysuit #bodysuitlove #bodysuitstyle #redbodysuit #redsilk #lingeriebodysuit #satinloungewear #lingeriecommunity #lingerieaddict #lingerieblogger #fashionbloggers #fashioninsta #discoverunder10k
Eco-friendly lingerie storage tip: these size S @a Eco-friendly lingerie storage tip: these size S @ahtable_cuisine organic cotton bags are perfect for storing one set each, and they're transparent enough that you can see what's inside.

Let me know in the comments if you store your lingerie in transparent bags too, or if you have another system that works better for you 👇

For years now I've been using cheap organza bags I bought in bulk on eBay. They're great because they prevent snags while taking up very little space and you can easily find what you're looking for, but now that they're falling apart, I wanted to replace them with something more sustainable. Not more polyester. 

It was a long search because most natural-fibre bags like this are opaque, and whatever I put in an opaque bag I tend to just forget exists. But I finally found exactly what I was looking for with these bags (this particular size even has pink drawstrings to match my vibe! 💗)

Plus, although most places sell these as reusable grocery bags, the packaging says they're multi-purpose and can be used as laundry bags for washing your delicates too. 

#sustainablelingerie #lingerietips #lingerieblogger #lingeriecommunity #lingeriestorage #clothesstorage #lingeriedrawer #instalingerie #lingerietip #sustainabilitytips #sustainableliving #lingeriebag #lingeriebags #lingerieaddict #lingeriecollector #lingeriecollection #lingerielove #ecolingerie #ecotips #laundrybag #laundrybags #fashionbloggers #ahtable #GOTScertifiedorganic
The silk satin of this @lucyjoneslingerie piece is The silk satin of this @lucyjoneslingerie piece is really lovely, but it's the details I love the most - especially the decorative stitching around the neckline which gathers the edge into a gentle scalloped shape. (Swipe to see it 👉) You can really see how much work when into creating this garment when you study it up close.

The designer has spoken in an interview about being inspired by pre-Lycra era lingerie, when you couldn't rely on stretch to create a perfect fit, and these side ties (made from tubes of the silk satin for a thick, luxe feel) are a practical way of getting around that, but also just a very pretty addition to the design!

You can have the ties made in a different colour if you want, but I like this all-red look. Which colour would you have picked for them?

#lucyjoneslingerie #silklingerie #silkloungewear #silksatin #luxurylingerie #luxuryloungewear #luxuryhomewear #luxurywomenswear #redlingerie #redbodysuit #redsilk #silkclothing #bodysuit #bodysuitlove #bodysuitstyle #lingeriebodysuit #bodysuits #lingerieteddy #lingerieblogger #fashionbloggers #instalingerie #lingeriestyle #lingerielove #lingerieaddiction #lingerieaddicted #lingerieoftheday #lingeriefashion #lingeriecommunity #handmadelingerie #discoverunder10k
My go-to combination when I need a practical, won' My go-to combination when I need a practical, won't-show bra up top, but I'm feeling fancy. The @lovepanache Clara bra in colour 'Chai' (my daily favourite) with the @love_and_swans Cupid high waist thong. This beaded embroidery still makes me smile every time I pull it out of its box 💘

Do you ever mix lingerie of radically different price points like this? Would love to hear about your favourite combinations!

#lingeriemixnmatch #highlowfashion #panache #panachelingerie #lovepanache #loveandswans #beautifulembroidery #luxuryembroidery #embroiderylove #embroideredlingerie #embroideredclothing #embroideredtulle #creamlingerie #handmadelingerie #luxurylingerie #braset #bralove #lingerielove #lingerieaddict #lingeriecommunity #lingerieaddicted #lingeriefashion #lingerieblogger #fashionbloggers #fashioninsta #fashionflatlay #lingerieflatlay #flatlayclothing #discoverunder10k #prettystyle
New review! Getting eighties lingerie teddy vibes New review! Getting eighties lingerie teddy vibes from this @lucyjoneslingerie bodysuit? This is a piece that was first designed at the start of the 80s, and has now been relaunched along with the entire Lucy Jones brand! Given that it works perfectly today, was on trend back in the eighties, and was originally inspired by designs of the 20s and 30s, I think 'timeless' is the perfect word to sum it up.

I'll pop the link in my story to my new blog article reviewing this piece and also the brand's very unusual French thong 🔗

There's a sheer silk organza version too - which would you choose, solid silk or sheer organza?

#lucyjoneslingerie #luxurylingerie #luxuryloungewear #luxuryhomewear #luxurywomenswear #1980sfashion #1980sstyle #bodysuit #lingerieteddy #silklingerie #silkloungewear #silksatin #bodysuitlove #bodysuitstyle #lingeriebodysuit #bodysuits #lingeriereview #lingeriereviews #lingerieblogger #fashionblogger #fashioninsta #instalingerie #lingeriestyle #lingerielove #lingerieaddict #lingeriefashion #lingeriecommunity #redlingerie #handmadelingerie #discoverunder10k
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