If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?
Tag:
lingerie industry
You may remember Bijoux Indiscrets from my review of their 12 Sexy Days gift box back in November. I was lucky enough to get to pay the brand a visit last month at their Barcelona office, to chat to the co-founders Marta and Elsa.
Happy new year everyone! I thought I’d kick 2019 off with something a little different – my first ever attempt at predicting the industry’s next big trends.
Disclosure: Sulis Silks invited me to visit them, but I received no compensation for this article and all words are my own. Earlier this year (when I was still living…
Disclosure: This blog post contains affiliate links. Large companies like Victoria’s Secret may dominate the lingerie landscape, but there is a place for and a value to the work of…
A couple of weeks ago I wrote a post on how data around what we search for online and what we buy influences what brands decide to design or stock.…
It’s finally here! Back in Spring when I normally start thinking about the annual design competition, I was occupied with other exciting business-related things, and then life conspired to make…
Today I thought I’d talk about something a little different – statistics! Whether a retailer choosing what to stock or a designer choosing what to produce, a lot more goes into picking…