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  • Lingerie Design Advice: Sewing Yourself vs. Outsourcing to Freelancers or Factories

    by Estelle Puleston January 28, 2019
    by Estelle Puleston January 28, 2019

    If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?

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  • How a Lingerie Accessories Brand Designs Its Products

    by Estelle Puleston January 10, 2019
    by Estelle Puleston January 10, 2019

    You may remember Bijoux Indiscrets from my review of their 12 Sexy Days gift box back in November. I was lucky enough to get to pay the brand a visit last month at their Barcelona office, to chat to the co-founders Marta and Elsa.

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  • 5 Lingerie Trend Predictions for 2019

    by Estelle Puleston January 3, 2019
    by Estelle Puleston January 3, 2019

    Happy new year everyone! I thought I’d kick 2019 off with something a little different – my first ever attempt at predicting the industry’s next big trends.

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  • A Peek Inside a Lingerie Brand’s Factory in the UK

    by Estelle Puleston November 7, 2017
    by Estelle Puleston November 7, 2017

    Disclosure: Sulis Silks invited me to visit them, but I received no compensation for this article and all words are my own. Earlier this year (when I was still living…

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  • 10 Reasons Indie Designers are Vital to the Lingerie Community

    by Avigayil July 16, 2016
    by Avigayil July 16, 2016

    Disclosure: This blog post contains affiliate links. Large companies like Victoria’s Secret may dominate the lingerie landscape, but there is a place for and a value to the work of…

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  • 5 Ways to Get More of What You Want from Lingerie Brands

    by Estelle Puleston October 2, 2015
    by Estelle Puleston October 2, 2015

    A couple of weeks ago I wrote a post on how data around what we search for online and what we buy influences what brands decide to design or stock.…

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  • Introducing the 5th Esty Lingerie Design Competition!

    by Estelle Puleston September 27, 2015
    by Estelle Puleston September 27, 2015

    It’s finally here! Back in Spring when I normally start thinking about the annual design competition, I was occupied with other exciting business-related things, and then life conspired to make…

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  • Data Driven Lingerie: How Sales & Searches Influence What You Can Buy

    by Estelle Puleston September 10, 2015
    by Estelle Puleston September 10, 2015

    Today I thought I’d talk about something a little different – statistics! Whether a retailer choosing what to stock or a designer choosing what to produce, a lot more goes into picking…

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I found this amazing Sister Jane blouse on Vinted I found this amazing Sister Jane blouse on Vinted and instantly thought of all the different styling possibilities with various bras and camisoles I own. Unfortunately, I wasn't expecting it to be quite SO oversized 😅. So as much as I still love it on the hanger, I decided it isn't for me and resold it. But it did look particularly cute with this @studio.pia Petra bralette in Amber, right? 

#sisterjane #studiopia #lingerieasouterwear #underwearasouterwear #lingeriestyling #lingerieootd #silkbralette #sheerblouse #embroideredblouse #embroideryblouse #embroideredclothing #embroideredtulle #floralembroidery #floraladdict #floralstyle #lingerielife #lingeriestyle #lingeriefashion #lingeriecommunity #lingerieblogger #fashionbloggers #prettystyle #discoverunder10k #vintedtreasures
Let's hear it for bras with pretty backs! This is Let's hear it for bras with pretty backs! This is forever one of my favourite combinations in summer - the Emma Harris silk Anais camisole and my ancient (but still very fabulous) Bordelle Thorn bra. They both have gold-tone hardware, so it's an *extra* perfect match.

If you missed it, we rounded up some currently-available bras with decorative backs on the blog last month. I'll link it in my story.

#ootd #lingerieootd #strappybra #cutebra #lingerieasouterwear #underwearasouterwear #lingeriestyle #lingeriefashion #luxurybra #luxurywomenswear #silkcami #silkcamisole #howtostyleit #summerstyle #instalingerie #lingerielove #lingeriecommunity #lingerieaddict #lingerieblogger #fashionbloggers #fashioninsta #discoverunder10k
It's my birthdayyyyy 🥳 Here's to spending the d It's my birthdayyyyy 🥳 Here's to spending the day dressed in something fancy and stuffing my face with delicious cake! 🍰

Picture from my recent @lucyjoneslingerie review (details on the blog).

#happybirthdaytome #feelingfancy #lucyjoneslingerie #britishlingerie #silklingerie #silkloungewear #silksatin #luxurywomenswear #luxuryclothing #luxuryloungewear #handmadelingerie #instalingerie #lingeriestyle #lingeriefashion #bodysuit #bodysuits #silkbodysuit #bodysuitlove #bodysuitstyle #redbodysuit #redsilk #lingeriebodysuit #satinloungewear #lingeriecommunity #lingerieaddict #lingerieblogger #fashionbloggers #fashioninsta #discoverunder10k
Eco-friendly lingerie storage tip: these size S @a Eco-friendly lingerie storage tip: these size S @ahtable_cuisine organic cotton bags are perfect for storing one set each, and they're transparent enough that you can see what's inside.

Let me know in the comments if you store your lingerie in transparent bags too, or if you have another system that works better for you 👇

For years now I've been using cheap organza bags I bought in bulk on eBay. They're great because they prevent snags while taking up very little space and you can easily find what you're looking for, but now that they're falling apart, I wanted to replace them with something more sustainable. Not more polyester. 

It was a long search because most natural-fibre bags like this are opaque, and whatever I put in an opaque bag I tend to just forget exists. But I finally found exactly what I was looking for with these bags (this particular size even has pink drawstrings to match my vibe! 💗)

Plus, although most places sell these as reusable grocery bags, the packaging says they're multi-purpose and can be used as laundry bags for washing your delicates too. 

#sustainablelingerie #lingerietips #lingerieblogger #lingeriecommunity #lingeriestorage #clothesstorage #lingeriedrawer #instalingerie #lingerietip #sustainabilitytips #sustainableliving #lingeriebag #lingeriebags #lingerieaddict #lingeriecollector #lingeriecollection #lingerielove #ecolingerie #ecotips #laundrybag #laundrybags #fashionbloggers #ahtable #GOTScertifiedorganic
The silk satin of this @lucyjoneslingerie piece is The silk satin of this @lucyjoneslingerie piece is really lovely, but it's the details I love the most - especially the decorative stitching around the neckline which gathers the edge into a gentle scalloped shape. (Swipe to see it 👉) You can really see how much work when into creating this garment when you study it up close.

The designer has spoken in an interview about being inspired by pre-Lycra era lingerie, when you couldn't rely on stretch to create a perfect fit, and these side ties (made from tubes of the silk satin for a thick, luxe feel) are a practical way of getting around that, but also just a very pretty addition to the design!

You can have the ties made in a different colour if you want, but I like this all-red look. Which colour would you have picked for them?

#lucyjoneslingerie #silklingerie #silkloungewear #silksatin #luxurylingerie #luxuryloungewear #luxuryhomewear #luxurywomenswear #redlingerie #redbodysuit #redsilk #silkclothing #bodysuit #bodysuitlove #bodysuitstyle #lingeriebodysuit #bodysuits #lingerieteddy #lingerieblogger #fashionbloggers #instalingerie #lingeriestyle #lingerielove #lingerieaddiction #lingerieaddicted #lingerieoftheday #lingeriefashion #lingeriecommunity #handmadelingerie #discoverunder10k
My go-to combination when I need a practical, won' My go-to combination when I need a practical, won't-show bra up top, but I'm feeling fancy. The @lovepanache Clara bra in colour 'Chai' (my daily favourite) with the @love_and_swans Cupid high waist thong. This beaded embroidery still makes me smile every time I pull it out of its box 💘

Do you ever mix lingerie of radically different price points like this? Would love to hear about your favourite combinations!

#lingeriemixnmatch #highlowfashion #panache #panachelingerie #lovepanache #loveandswans #beautifulembroidery #luxuryembroidery #embroiderylove #embroideredlingerie #embroideredclothing #embroideredtulle #creamlingerie #handmadelingerie #luxurylingerie #braset #bralove #lingerielove #lingerieaddict #lingeriecommunity #lingerieaddicted #lingeriefashion #lingerieblogger #fashionbloggers #fashioninsta #fashionflatlay #lingerieflatlay #flatlayclothing #discoverunder10k #prettystyle
New review! Getting eighties lingerie teddy vibes New review! Getting eighties lingerie teddy vibes from this @lucyjoneslingerie bodysuit? This is a piece that was first designed at the start of the 80s, and has now been relaunched along with the entire Lucy Jones brand! Given that it works perfectly today, was on trend back in the eighties, and was originally inspired by designs of the 20s and 30s, I think 'timeless' is the perfect word to sum it up.

I'll pop the link in my story to my new blog article reviewing this piece and also the brand's very unusual French thong 🔗

There's a sheer silk organza version too - which would you choose, solid silk or sheer organza?

#lucyjoneslingerie #luxurylingerie #luxuryloungewear #luxuryhomewear #luxurywomenswear #1980sfashion #1980sstyle #bodysuit #lingerieteddy #silklingerie #silkloungewear #silksatin #bodysuitlove #bodysuitstyle #lingeriebodysuit #bodysuits #lingeriereview #lingeriereviews #lingerieblogger #fashionblogger #fashioninsta #instalingerie #lingeriestyle #lingerielove #lingerieaddict #lingeriefashion #lingeriecommunity #redlingerie #handmadelingerie #discoverunder10k
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