love & swans

In case you’re new around here and haven’t seen the numerous times I’ve gushed over this brand before, the ethically-made indie label Love & Swans is truly one of the most exciting lingerie brands to come out of the 2020s so far, and now it’s getting even better with the launch of swimwear.

I am once again bringing you some beaded lusciousness by Love & Swans. I’ve been obsessed with this brand from day one, and every time they release something new I find myself saying “I think this is my favourite yet”. And you know what? I really do think this latest bralette design is my favourite yet!

As always, I am blown away by the level of detail in this Love & Swans lingerie set. What may from a distance appear to be a print is actually an embroidery, which gives it a wonderful depth of texture when seen up close. On top of all this is that other signature design element of this brand: lavish hand-beading.

Astrological-inspired lingerie continues to be a trend, and Love & Swans’ latest set takes the theme to a luxurious new level. Named Cygnus, the set is made from midnight-blue mesh that is lavishly embellished with a celestial array of stars and clustered constellations.

Have you ever been so excited to receive a parcel that instead of tearing into it the moment it arrived, you actually waited a day or two, because you wanted to savour the anticipation of knowing you were about to unwrap something truly special? That’s how I felt when my Love & Swans package arrived.

My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.