2025 Lingerie Trends from the Salon International de la Lingerie

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It’s that time of year again when I share my lingerie trend predictions for the coming two seasons, but this time we’re doing things a little differently! For the past six years, I’ve compiled these trend forecasts from behind my desk, based purely on what I’ve been seeing online (and occasionally in stores… but mostly online). I usually start spotting potential trends and making notes from around summertime, finally writing them up the following January – it’s a long process!

This year however, for the first time since I began covering the lingerie industry back in 2012, I finally went to one of the industry’s major trade shows: the Salon International de la Lingerie, which takes place in Paris every January and where both key industry players and much smaller brands all join together for a three day whirlwind of meetings, fashion shows and conferences while presenting their upcoming collections. I also got to visit the nearby showrooms of Passionata and Ralph Lauren lingerie/sleepwear thanks to a client who works with those brands (and who was the reason I attended the Salon show in the first place).

Seeing that much lingerie, by that many brands, in such a short space of time is a lot to take in. But I came back from my trip armed with hundreds of photos to sort through and a much different perspective on the trends we’ll be seeing next. I’ll be writing more about my thoughts on the show for LingerieBriefs.com soon, but here, I wanted to share a look at some of the top lingerie trends I noticed at the show, as well as a couple I didn’t.

One last note: usually, my lingerie trend reports start by reviewing the previous year’s predictions and whether they materialised as I’d expected or not. However, because this trend report is going to be so much longer and more image-heavy than in years past, that will be coming in a separate post.

Nine lingerie trend predictions for 2025

1. Metallics, shimmer & shine

From metallic laces and embroideries to foiled fabrics that added a pearlescent shine to non-standard colourways, shimmer was everywhere at the trade show – the below are just some of the many examples I saw, so I certainly think we’ll be seeing a lot of this in 2025.

2. Fun colour blocking

Whether it was at larger brands such as Sarda and Mey, or smaller indies such as Mon Tiroir from China and Vannina VESPERINI from France, the show was awash with examples of playful, clashing colour. Sometimes across the entire design, and other times in the form of bra straps in an unexpected colourway, or a vibrant, contrasting trim elastic in place of the typical black or tone-on-tone choices. In 2025, lingerie won’t just be bright and colourful, it will be multi-colourful.

3. Lingerie made to be seen

The lingerie-as-outerwear trend shows absolutely no signs of slowing down. It’s still all over the catwalks, and the Salon shared some trend data that noted the term “visible underwear” is becoming increasingly significant. Speaking to some of the brands at the show, it became clear that many of them are designing with outerwear styling possibilities specifically in mind. Think interesting backs you’ll want to show off with a backless outfit, bodysuits you can wear with jeans or a skirt, and options that just generally have a little more coverage so it’s easier to wear them out.

I also heard from multiple brands that they’re working on hybrid pieces that blur the lines between lingerie, loungewear and regular clothing. (They weren’t at the show, but this brings to mind Entos’ Knott top which coordinates with – and shows off – their satin bralettes). Or, as in the case of Happy Undies, ‘swimtimates’ so that you don’t even need to change out of your underwear for a day at the beach!

2024 also saw solutionwear brand NOOD launch tops with incorporated bra-style support*, and I’ve seen a number of brands lately that offer clothing with built-in shapewear so that again, you can wear a single piece that serves two needs. It feels like lingerie is becoming ever-more multi-functional.

4. Natural materials

It can sometimes feel like, despite the increasing demand for sustainable fashion and the huge uptick in new lingerie brands that make sustainability a core part of their brand, lingerie in general lags behind because of its widespread reliance on synthetic fibres such as nylon and elastane. So it was lovely to see so many examples of natural fibres, particularly cotton, at the show. It’s absolutely smaller brands that are leading the way here. Carvaro, Cambaj and Odette Ancel were all showcasing styles made with cotton-based lace, which is something I’d love to see more of – and think we will.

Cambaj’s bralette below also uses natural tree rubber (latex) elastic in the straps, which is something I included in my 2022 lingerie trend predictions. It was premature, perhaps – it’s still uncommon even now, but I continue to believe we’ll see more and more of this in the years to come. That, and the new biodegradable synthetics.

5. Raised textures & embellishments

One of the biggest advantages of attending the Salon International de la Lingerie was getting to see the lingerie up close and actually touch it. Naturally, you get a much better appreciation for the texture of the garment. Is it soft or scratchy? Supple or stiff? How thick or lightweight is the moulded cup?

Textural details can be somewhat difficult to capture in a product photo (such as the flocked velvet on the Lumey pieces below!). What looks flat online can actually have a lot of depth to it, and I saw plenty of designers making use of interesting raised textures – and at the higher-end brands, 3D embellishments – in their 2025 collections.

6. Colour trends: green & purple

I’ve already spoken about the colour-blocking trend, but in terms of the most predominant colours I saw throughout the entire show, green and purple definitely reigned supreme. Especially green! There was just so much of it, and in all different shades from lime to emerald to deeper, more bluish hues.

7. Floating underwire bandeau bras

I only have one photo to illustrate this trend, though I did see it from Passionata too. I’m talking about the ‘sheer underwired bandeau’ silhouette that I wrote about as a new trend in 2022, where the wires float behind a layer of unstructured or minimally-structured sheer fabric. It’s a design that makes the functional yet rarely-admired underwire the star of the show.

Since that 2022 article I’ve continued to spot this shape online frequently, and seeing it again in Paris confirmed it for me – this is a bra style we’ll be seeing more of in 2025 for sure!

8. Chain & jewellery details

And now for a trend I didn’t see at the Salon International de la Lingerie, but which I still feel is going to make a mark in 2025: jewellery details. Particularly chains. I included a couple more examples of this from Marks & Spencer and Ann Summers in last month’s holiday gift guide while Edge o’ Beyond, a brand long known for its detachable chain options, recently revamped its jewellery collection with increased quality and extended sizing.

Although I didn’t spot this trend ‘live’ at the show – though I would note there were many, many brands I didn’t have time to visit – it did make an appearance on the very first page of a Sans Complexe catalogue I received at their booth, who’ve just introduced chains that can be attached to many of their bras. There was also a talk titled Embellishing the intimate: when jewellery meets lingerie which I unfortunately couldn’t go to (it took place just before I arrived on day one), but clearly, it’s something the industry is talking about right now.

9. Shapewear with lace

Finally, another trend I was already noticing before attending was increasingly-stylish shapewear, something I wrote about a couple of months back. I did see lace-trimmed shapewear at the show from MAGIC Bodyfashion, while another major shapewear brand I spoke to also mentioned that they were working on their first lacy collection. Very sleek and plain pieces still dominate, understandably since they’re the smoothest and most invisible, but it certainly seems like the shapewear industry is getting prettier and more varied!

So there you have it, my top nine lingerie trends for 2025. It’s my longest list yet; attending the Salon International de la Lingerie definitely helped me to pick out a few additional trends, while also reaffirming my thoughts on some I’d already planned to highlight. Perhaps I will go back next January!

What do you think of these lingerie trend predictions? Which are you most excited about, and is there anything else you think I should have included in my list?