I’ve been following Primrose & Pixie for years now, ever since I first discovered this “lingerie and sleepwear for modern daydreamers”. The designer behind the brand, Sarah Richards, creates beautiful, unapologetically-girly lingerie inspired by nature, fairy tales, magic and Gothic styling.
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Looking at Helen Valk Varavin’s designs is like peering into a lush fairytale. There is definitely something magical about these luxe underthings, which are often named after famous mythological women and are designed “with modern goddesses in mind”.
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True vintage lingerie can be hard to find in wearable condition, even online. Luckily, there are numerous modern brands making beautiful lingerie inspired by vintage styles.
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HARA — which means green in Hindi — is one of the most eco-conscious brands I’ve seen. They don’t just try to be sustainable; they’re willing to go above and beyond what other companies are doing to help the planet.
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I first heard of Queen of Suburbia back in 2016, when the brand was just getting started. The designer behind the brand, Megan, was a lingerie blogger for a few years before she decided to start making her own lingerie, which she now sells through her website and Etsy store.
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Whether you’re hosting a Galentine’s Day party, planning for a special night out, or excited to have a glass of wine and a quiet night in, why not indulge in some love-themed lingerie? This is the best time of year to really lean into all things cute and girly.
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Chromat’s Spring/Summer 2020 lookbook, for their collection SS20: Ten, is more than simply a preview of another season’s styles. The release of this collection marks the brand’s 10 year anniversary. It’s a birthday party, and Chromat is ready to celebrate!
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There is a seemingly endless supply of gorgeous, well-crafted lingerie out there, and that means I’m always on the lookout for my next purchase. But as I become more environmentally-conscious, I’ve had to ask myself how my lingerie obsession has impacted the rest of the world.
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As September winds down, I can’t help but feel sad that summer is basically over, and with it those seaside days that make the season so special. Then I realised: why let the beachy vibes fade with summer?
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Last year, we saw the star-motif trend take off. This year, we’ve seen another cosmic trend appear: celestial-themed lingerie. This lingerie features the moon, stars and planets, and much of it draws inspiration from astrology.