This is the first of three lingerie gift guides I’ll be publishing this year, and focusses on the most affordable items. Everything on this list is below £50, but prices go right down to around £7. So there really is something for every budget.
Estelle Puleston
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Founded in 1957 in Sweden, Miss Mary is a brand that aims to create ‘world class lingerie’. To them, that means an emphasis on three things: optimal comfort, a timeless design, and the perfect fit. Nailing the fit is no easy task considering their impressive size range, which spans UK 10 to 28, band sizes 32 to 52, and cup sizes A-J.
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I thought I’d do something a little different today and write about something loungewear-adjacent – slippers! I’m still not totally used to living in a country that shuns carpet, and I hate the feeling of freezing tiles under my feet first thing in the morning.
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Launched in 2002, Lavinia Lingerie is a retailer to keep on your radar if you love embroidery, lace, and intricate detail. Based in the US but with a product range that meshes together a few North American brands with dozens of European ones, their focus is on lingerie that’s as uniquely-styled as it is supportive.
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At the end of summer, luxury lingerie brand Harlow & Fox launched a flash sample sale. It coincided with the first day of a holiday for me but, like the lingerie-obsessed person that I am, I took my phone to the beach to make sure I got first dibs on what was going.
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One of the things I wanted for years and yet somehow never got round to buying myself was a full-length robe in sheer lace. They just always catch my eye. Whether it’s over bare skin or a slip in a contrasting colour, few pieces of lingerie can show off lace like a long robe can. And you know that I’m a lace fiend!
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The world is filled with cookie-cutter lingerie boutiques. As much as I love bra shopping, it does get somewhat less exciting when every boutique I walk into is carrying the same selection of products. That’s why I was so intrigued to learn about Les Rituelles.
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One of the least talked-about sizes categories in the lingerie industry is sub-A cup sizing. It’s also one of the least catered-to, with almost all brands (besides, of course, full-bust specialists) beginning their range at an A cup.
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Studio Pia’s SS19 collection was incredible – and hard to follow. A little bit of me did wonder if this designer, as talented as she obviously is, could ever create another collection as stunningly good as that one. But then I caught a glimpse of this season’s gold chain embroidery in an Insta story, and I knew right away that she had.
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When Impish Lee launched its customisation tool in 2015, it was a totally new concept in the lingerie world – getting to pick your own fabrics and colours, plus make design changes such as adding or removing bows, all without having to spend time communicating back and forth with the designer.