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Esty Lingerie
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Estelle Puleston

Estelle Puleston

Founder and editor of Esty Lingerie.

  • Trend Watch: Completely Sheer Mesh Bras

    by Estelle Puleston May 3, 2019
    by Estelle Puleston May 3, 2019

    Recently, I’ve noticed a marked increase in bras that take ‘unlined’ to its extreme, using only plain, transparent mesh over the cups. These styles tend to be lacking decorative details too, or if they do have them, they’re the same colour as the mesh to maintain that sleek and minimal look.

    Read more
  • Lingerie Review: Naran Chemise & Bra Sets

    by Estelle Puleston March 29, 2019
    by Estelle Puleston March 29, 2019

    Naran is an independent Australian lingerie label founded by Caroline Naran, who previously designed for Pleasure State (the brand that made one of my favourite ever lingerie sets). She’s also an artist, creating herself the beautiful prints that are used on some Naran pieces.

    Read more
  • Lingerie Review: loveJilty Hermiona Bustier Bra & High Waist Knickers

    by Estelle Puleston March 22, 2019
    by Estelle Puleston March 22, 2019

    This was absolutely one of those love-at-first-sight impulse purchases, and I’m happy to say I don’t regret it. It ticks two of my biggest lingerie style boxes: unusual texture and vibrant green. It was incredibly budget-friendly too, at just $35 (about £26 or 31€).

    Read more
  • Agent Provocateur’s Pump It Up Campaign & SS19 Collection

    by Estelle Puleston March 14, 2019
    by Estelle Puleston March 14, 2019

    It’s been quite some time since Agent Provocateur has released either a campaign or collection that piqued my interest enough to write about it. All the way since 2014 in fact. But their Spring/Summer 2019 campaign, titled Pump It Up, has really connected with me.

    Read more
  • Lingerie Lookbook: Studio Pia’s SS19 Bourdin Collection

    by Estelle Puleston February 24, 2019
    by Estelle Puleston February 24, 2019

    Studio Pia is something special. I’ve liked every single design they have launched to date, and that’s unusual. And that has only become truer than ever with the new Spring/Summer 2019 collection, which is my favourite yet.

    Read more
  • How to Air Dry Lingerie Without That Awful Damp Smell

    by Estelle Puleston February 20, 2019
    by Estelle Puleston February 20, 2019

    In the UK, I would sometimes leave things hanging in the bathroom to dry, and two days later they would still be damp! Oh, and smelling awful by then too. The bad odour is caused by mildew. So how can you dry your lingerie in a way that protects these delicate garments, but leaves them smelling clean and fresh?

    Read more
  • 30 Nude Bras (For All Skin Tones) That Are Actually Pretty

    by Estelle Puleston February 12, 2019
    by Estelle Puleston February 12, 2019

    For all my fellow fashionistas who are begrudgingly in need of a nude bra, I thought I’d round up a whole bunch of the prettiest. A lot of these feature lace or embroidery, but there are also a few chic options for those who need (or just prefer) a smooth, moulded cup.

    Read more
  • Lingerie Review: Harlow & Fox Viola Longline Bra & Thong

    by Estelle Puleston February 3, 2019
    by Estelle Puleston February 3, 2019

    Harlow & Fox is one of those brands I’ve lusted after endlessly, but always assumed I’d never actually own. The label is about as luxurious as lingerie can get, creating utterly indulgent pieces from silk and exquisite laces.

    Read more
  • Lingerie Design Advice: Sewing Yourself vs. Outsourcing to Freelancers or Factories

    by Estelle Puleston January 28, 2019
    by Estelle Puleston January 28, 2019

    If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?

    Read more
  • Lingerie Review: Aubade ‘Femme Aubade’ Plunge Bra & St Tropez Brief

    by Estelle Puleston January 23, 2019
    by Estelle Puleston January 23, 2019

    Femme Aubade is made from a combination of jacquard satin and sheer, geometric Leavers lace that incorporates a hint of metallic thread. Right away, this set looked luxurious. Everywhere you look, there’s a beautiful little detail – the little gold buttons, the delicately scalloped cup edges, the straps…

    Read more
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New on the blog, an introduction to my latest obse New on the blog, an introduction to my latest obsession: Madame Lucia by @marialuciahohanofficial. A brand that's all about fantasy, playfulness and drama. I'll put the link in my story 🔗

#marialuciahohan #madamelucia #lingerie #lingeriefashion #lingerielove #corsetry #lacecorset #corsets #lingeriebrand #luxurylingerie #boudoirstyle #fashioninsta #saloninternationaldelalingerie
A few of my favourite designs at last month's @sal A few of my favourite designs at last month's @saloninternationaldelalingerie:
1 - @carvaro.it. The top-stitched hip detail is just so fun! 
2 - @nueame. Breathtaking detail - each of these petals is created and attached individually.
3 - @cambajlingerie. I am obsessed with this copper sparkle!
4 - @nette_rose. Sparkle, embroidery, colour... what's not to love?
5 - @maisonlouve_. Velvet and sequins, so luscious. And that colour 💜
6 - @maisonmanea. It's not just silk lined - it's reversible! An absolutely fun idea.
7 - @luciela_lingerie. Enjoying the soft colours and delicate transparency. I wrote about these last year so it was lovely to see the pieces in person. 

Which look's your favourite?

See more of the things I photographed at the show on the blog + in my recent article for @lingeriebriefs_ 

#saloninternationaldelalingerie #lingerielove #lingeriestyle #lingeriefashion #lingeriedesign #intimateapparel
I finally finished writing about some key trends I I finally finished writing about some key trends I saw at the @saloninternationaldelalingerie last month - I'll post the link in my story 🔗

#saloninternationaldelalingerie #lingerietrends #fashiontrends #lingerieblog #lingerieblogger
Off for the third and final day of the @saloninter Off for the third and final day of the @saloninternationaldelalingerie. So many gorgeous new brands that I can't wait to write about and share with you once I'm back home! This is @marialuciahohan24, a new discovery for me that is frankly everything lingerie dreams are made of (and these aren't even the best pieces).

#saloninternationaldelalingerie #marialuciahohan #lingerie #lingeriefashion #lingerielove
One last photo from my @phara_dor feature (link in One last photo from my @phara_dor feature (link in my bio) and I saved the best for last - this Juliette bralette set is definitely my favourite, I can't resist pretty red lingerie! 💕

Made from Swiss embroidery with crystal charms from Austria, gold-plated hardware from France and satin from Italy - fully European-made, from materials to finished garment 🪡

Check out the article for the matching Juliette bodysuit, balconette bra, suspender belt and thigh garters.

#pharador #lingerieset #madeineurope #europeanlingerie #swissembroidery #embroideredlingerie #braletteset #bralettes #bralette #bralove #redlingerie #redbra #luxurylingerie #beautifullingerie #fashionflatlay #lingeriefashion #lingeriestyle #lingerielove #lingerieaddict #lingerieblogger #instalingerie #discoverunder10k
The @phara_dor robe from my recent post/blog artic The @phara_dor robe from my recent post/blog article, styled how I would wear it for a nice dinner. If you want to dip your toes in the lingerie-as-outerwear trend, short robes feel like one of the easiest ways to do it - any outfit that would look good with a nice jacket or oversized cardigan will look just as good, but dressier, with a satin robe in its place. And I love how the embroidered sleeve cuffs here really finish the look!

What's your favourite lingerie type to style as outerwear?

P.S. The camisole is also from a lingerie brand, satin nightwear really is so versatile 😉

#pharador #lingerieasouterwear #underwearasouterwear #satinrobe #lingerierobe #blackrobe #satinjacket #lingeriestyling #stylingtips #dinneroutfit #outfitinspo #lingeriestyle #lingeriefashion #satinoutfit #satinloungewear #luxuryloungewear #satinnightwear #luxurynightwear #robe #robes #lingeriecommunity #lingerieinsta
All of the beautiful (and beautifully-packaged) go All of the beautiful (and beautifully-packaged) goodies I received from @phara_dor. Which is your favourite? Review coming in 2026!

#pharador #dutchbrand #fancylingerie #swissembroidery #lingerieaddict
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