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  • Lingerie Design Advice: Sewing Yourself vs. Outsourcing to Freelancers or Factories

    by Estelle Puleston January 28, 2019
    by Estelle Puleston January 28, 2019

    If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?

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  • Careers in Lingerie: In-House Lingerie Designer with Heather Mercer

    by Estelle Puleston November 11, 2016
    by Estelle Puleston November 11, 2016

    Disclosure: Links with a * are affiliate links. Previously in the Careers in Lingerie series I’ve spoken to both an independent lingerie designer and a freelance one. Today, I’m speaking to Heather Mercer,…

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  • Careers in Lingerie: Freelance Lingerie Designer with Laurie van Jonsson

    by Estelle Puleston October 29, 2016
    by Estelle Puleston October 29, 2016

    I kicked off the Careers in Lingerie blog series by speaking to Ayten Roberts who has her own brand, but there’s more than one way to be a lingerie designer and they…

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  • Interview: Priyanka Rampal, 2015 Lingerie Design Competition 2nd Place Winner

    by Estelle Puleston June 16, 2016
    by Estelle Puleston June 16, 2016

    Following on from the recent interview with 3rd place winner Betsan Evans, today I’m talking to Priyanka Rampal. Her design won the public voting part of the competition which put her in…

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  • Interview: Betsan Evans, 2015 Lingerie Design Competition 3rd Place Winner

    by Estelle Puleston May 27, 2016
    by Estelle Puleston May 27, 2016

    Let me start with an apology for how slow I’ve been with last year’s design competition. 2015 saw me go back to work after maternity leave and I found myself juggling my…

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  • Revealing the 2015 Lingerie Design Competition Winners!

    by Estelle Puleston February 4, 2016
    by Estelle Puleston February 4, 2016

    If you’ve been following my brand for any length of time, you’ll know I run an annual lingerie design competition. Launching a lingerie brand is expensive and incredibly time-consuming, even for a…

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  • 25 Pieces of Unusually Textured Lingerie

    by Estelle Puleston January 19, 2016
    by Estelle Puleston January 19, 2016

    Disclosure: This blog post contains affiliate links. Over the past 6-8 years I’ve gradually shifted from buying all of my lingerie in stores to buying all of it online. That’s…

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  • Announced: 2014 Lingerie Design Competition Winners

    by Estelle Puleston October 1, 2014
    by Estelle Puleston October 1, 2014

    Have you heard of our annual lingerie design competition? It’s our yearly search for undiscovered talent in the lingerie world, with entry open to anyone and everyone from around the…

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  • 2013 Lingerie Design Competition – Interview With Winner Iris-Maria Šegedin

    by Estelle Puleston November 8, 2013
    by Estelle Puleston November 8, 2013

    Earlier this year we launched our third annual lingerie design competition to search out new talent and give one of our fans the chance to see their ideas turned into…

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  • 2013 Lingerie Design Competition – Interview With Runner-Up Divya Gupta

    by Estelle Puleston October 18, 2013
    by Estelle Puleston October 18, 2013

    Following on from our interview with Charlotte Moroney who won 3rd place in the Esty Lingerie 2013 design competition, today we’re interviewing Divya Gupta who came in 2nd place. Both…

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One last photo from my @phara_dor feature (link in One last photo from my @phara_dor feature (link in my bio) and I saved the best for last - this Juliette bralette set is definitely my favourite, I can't resist pretty red lingerie! 💕

Made from Swiss embroidery with crystal charms from Austria, gold-plated hardware from France and satin from Italy - fully European-made, from materials to finished garment 🪡

Check out the article for the matching Juliette bodysuit, balconette bra, suspender belt and thigh garters.

#pharador #lingerieset #madeineurope #europeanlingerie #swissembroidery #embroideredlingerie #braletteset #bralettes #bralette #bralove #redlingerie #redbra #luxurylingerie #beautifullingerie #fashionflatlay #lingeriefashion #lingeriestyle #lingerielove #lingerieaddict #lingerieblogger #instalingerie #discoverunder10k
The @phara_dor robe from my recent post/blog artic The @phara_dor robe from my recent post/blog article, styled how I would wear it for a nice dinner. If you want to dip your toes in the lingerie-as-outerwear trend, short robes feel like one of the easiest ways to do it - any outfit that would look good with a nice jacket or oversized cardigan will look just as good, but dressier, with a satin robe in its place. And I love how the embroidered sleeve cuffs here really finish the look!

What's your favourite lingerie type to style as outerwear?

P.S. The camisole is also from a lingerie brand, satin nightwear really is so versatile 😉

#pharador #lingerieasouterwear #underwearasouterwear #satinrobe #lingerierobe #blackrobe #satinjacket #lingeriestyling #stylingtips #dinneroutfit #outfitinspo #lingeriestyle #lingeriefashion #satinoutfit #satinloungewear #luxuryloungewear #satinnightwear #luxurynightwear #robe #robes #lingeriecommunity #lingerieinsta
All of the beautiful (and beautifully-packaged) go All of the beautiful (and beautifully-packaged) goodies I received from @phara_dor. Which is your favourite? Review coming in 2026!

#pharador #dutchbrand #fancylingerie #swissembroidery #lingerieaddict
A closer look at that @phara_dor Valerie balconett A closer look at that @phara_dor Valerie balconette bra from yesterday's post and the matching thong, made from Swiss embroidery and adorned with Austrian crystals. 

I'll be reviewing this + other Phara d'Or pieces next year, but for now, you can read all about the brand's debut collection on the blog - link in my bio 😘

#pharador #braset #bralove #embroideredbra #embroideredlingerie #blackbra #sheerbra #blacklingerie #lingeriecommunity #lingerieinsta #lingeriestyle #lingerielover #lingerieflatlay #brafashion #luxurybra #luxurylingerie #lingeristas #lingerieblog
New on the blog! Introducing @phara_dor, a Dutch b New on the blog! Introducing @phara_dor, a Dutch brand focused on creating premium-quality pieces using entirely European materials and manufacturing.

This is the Valerie robe (and just-seen Valerie balconette), crafted from fluid Italian satin and Swiss embroidery. I'll put the link in my story to read more about the brand and see more of their debut collection 🔗

#pharador #luxurylingerie #luxuryloungewear #luxuryhomewear #madeineurope #italiansatin #dutchfashion #glamlife #satinloungewear #satinrobe #lingerierobe #shortrobe #lingeriebrand #lingerieaddict #lingerielove #lingerieblogger #instalingerie #fashionbloggers
New review! I am SUPER late to publishing this one New review! I am SUPER late to publishing this one (it's actually my 2024 sample sale purchase) but well, I'd started the article so I thought I'd finish it, even if only as a general review of the brand's fit, comfort etc. Though the set is still available through various stockists, and the bra direct from Bordelle if you're in the EU.

Link to read in my bio 🔗 

Is this my favourite ever lingerie brand? I really think it might be... 🤔

#bordelle #atelierbordelle #bordellelingerie #bordellegirls #braset #yellowlingerie #lemonyellow #strappylingerie #luxurylingerie #strappybra #lingeriereview #lingeriereviews #lingeriestyle #lingeriefashion #lingeriecommunity #lingerieaddict #lingerielove #bralove #luxurybra #instalingerie #lingerieasouterwear
My newest lingerie set 🖤 It's been almost 16 y My newest lingerie set 🖤

It's been almost 16 years since I launched my website. Over 8 since I quit my job and became self-employed so that I could spend my Mon-Fri writing about lingerie. I don't know if I'll get to stay in this industry forever, but I think by now I can safely say it IS something I'll love forever. So, I couldn't think of a more 'me' tattoo than this one! Done by @sylvizarte in Madrid.

It's loosely based on a (very old) sentimental piece from my collection - do you recognise it?

#finelinetattoo #tattoos #lingerielove #instalingerie #lingerieblogger #lingerieaddict #lingeriefashion #lingeriestyle #lingeriecommunity #lingerieset #lingerie #bralove #delicatetattoo #lacetattoo #detailedtattoo #prettytattoo #femininetattoo #knickersforever
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