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Esty Lingerie
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lingerie design

  • Lingerie Design Advice: Sewing Yourself vs. Outsourcing to Freelancers or Factories

    by Estelle Puleston January 28, 2019
    by Estelle Puleston January 28, 2019

    If you’re considering launching your own lingerie line, there’s a lot to think about. How are you going to fund this venture? What’s going to make your brand different and desirable? Where will you be selling? And of course, one of the most practical concerns of all – how are you actually going to make everything?

    Read more
  • Careers in Lingerie: In-House Lingerie Designer with Heather Mercer

    by Estelle Puleston November 11, 2016
    by Estelle Puleston November 11, 2016

    Disclosure: Links with a * are affiliate links. Previously in the Careers in Lingerie series I’ve spoken to both an independent lingerie designer and a freelance one. Today, I’m speaking to Heather Mercer,…

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  • Careers in Lingerie: Freelance Lingerie Designer with Laurie van Jonsson

    by Estelle Puleston October 29, 2016
    by Estelle Puleston October 29, 2016

    I kicked off the Careers in Lingerie blog series by speaking to Ayten Roberts who has her own brand, but there’s more than one way to be a lingerie designer and they…

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  • Interview: Priyanka Rampal, 2015 Lingerie Design Competition 2nd Place Winner

    by Estelle Puleston June 16, 2016
    by Estelle Puleston June 16, 2016

    Following on from the recent interview with 3rd place winner Betsan Evans, today I’m talking to Priyanka Rampal. Her design won the public voting part of the competition which put her in…

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  • Interview: Betsan Evans, 2015 Lingerie Design Competition 3rd Place Winner

    by Estelle Puleston May 27, 2016
    by Estelle Puleston May 27, 2016

    Let me start with an apology for how slow I’ve been with last year’s design competition. 2015 saw me go back to work after maternity leave and I found myself juggling my…

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  • Revealing the 2015 Lingerie Design Competition Winners!

    by Estelle Puleston February 4, 2016
    by Estelle Puleston February 4, 2016

    If you’ve been following my brand for any length of time, you’ll know I run an annual lingerie design competition. Launching a lingerie brand is expensive and incredibly time-consuming, even for a…

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  • 25 Pieces of Unusually Textured Lingerie

    by Estelle Puleston January 19, 2016
    by Estelle Puleston January 19, 2016

    Disclosure: This blog post contains affiliate links. Over the past 6-8 years I’ve gradually shifted from buying all of my lingerie in stores to buying all of it online. That’s…

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  • Announced: 2014 Lingerie Design Competition Winners

    by Estelle Puleston October 1, 2014
    by Estelle Puleston October 1, 2014

    Have you heard of our annual lingerie design competition? It’s our yearly search for undiscovered talent in the lingerie world, with entry open to anyone and everyone from around the…

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  • 2013 Lingerie Design Competition – Interview With Winner Iris-Maria Šegedin

    by Estelle Puleston November 8, 2013
    by Estelle Puleston November 8, 2013

    Earlier this year we launched our third annual lingerie design competition to search out new talent and give one of our fans the chance to see their ideas turned into…

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  • 2013 Lingerie Design Competition – Interview With Runner-Up Divya Gupta

    by Estelle Puleston October 18, 2013
    by Estelle Puleston October 18, 2013

    Following on from our interview with Charlotte Moroney who won 3rd place in the Esty Lingerie 2013 design competition, today we’re interviewing Divya Gupta who came in 2nd place. Both…

    Read more
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Super excited to introduce you to @tensengral, bec Super excited to introduce you to @tensengral, because the way these bralettes are made is so interesting!

First, there was hand-woven bobbin lace. Then machines were developed to mimic the motion of the makers' hands at work. And now, those very same, century-old machines have been modified to work with a computer, allowing for even more complex patterns to be braided together.

Each Tensengral bralette is braided on this machine in a single piece. You can find out lots more about them (and see the other available styles) over on the blog - I'll put the link in my story.

Which of these two styles is your favourite - high necked or plunge?

#tensengral #tefbraids #bralettes #futuretextiles #textiledesign #lacemaking #contemporarylace #madeinNYC #textiledesigner #textilesdesign #moderntextiles #modernlace #bobbinlace #textilehistory #textiles #sustainabletextiles #sustainablefashion #sustainablelingerie #ecolingerie #ecofriendlyclothing #ecoclothingbrands #bralettelove #bralettestyle #bralette #wirelessbra #creamoutfit #bratop #lingerieasouterwear #lingeriestyle #lingeriefashion
It's been a week of 40°C weather and our air-con It's been a week of 40°C weather and our air-con is broken 🥵. If you're wondering how I'm surviving, the answers are a) barely, b) exclusively thanks to my silk loungewear, and c) by constantly reminding myself that I'll soon be back in cool, rainy England for my first trip home since pre-pandemic times. At this rate, I might just stay there till the end of summer!

Any tips for staying cool when even chilling on the sofa makes you sweat??!

#toohotforclothes #heatwavestyle #summeressentials #summerfabrics #etam #etamlingerie #silkslip #silkslipdress #silkloungewear #silksleepwear #silknightwear #silknightdress #silklingerie #fuchsiapink #pinkstyle #prettyinpink #pinksilk #silksatin #silkandlace #fashionflatlay #fashionbloggers #lingerieblogger #fashioninsta #discoverunder10k
A couple of years ago I did a 'mix n match' series A couple of years ago I did a 'mix n match' series on Instagram showing how I mix different brands together, and I thought I'd briefly revive it to show you this old favourite from my collection - a silk harness knicker by @lalilouche.

I don't recall if there was a matching bra for this piece, and I kept meaning to find a nice lilac one to go with it but never did. I don't *love* this combination with the @aubadeparis Bahia bra in 'Tutti Frutti', but the pale pink straps on the knicker work nicely layered over it, and there's also a touch of lilac in the print. So it's how I style the knicker for now.

Do you own any La Lilouche? And have you seen any pretty lilac bras around lately that I should know about? 👀

#lalilouche #aubade #aubadeparis #mixnmatch #lilac #silkandlace #braset #lilacfashion #lilaclingerie #lilacstyle #lingeriestyle #luxurylingerie #luxurywomenswear #prettylingerie #prettystyle #prettyinpastels #prettypastels #discoverunder10k #fashioninsta #fashionbloggers #lingerieblogger #flatlayfashion #fashionflatlay #flatlaylove #lingerieflatlay
How pretty is this printed velvet?! 🌸🌷🌺 🌹

It's comfy and cosy too. I won't lie, I have on occasion worn this all day long when I wasn't planning to leave my home. Do you ever just not bother with getting dressed? 🙈 

P.S. @lavender_dreams_ua is a handmade brand from Kyiv, which has thankfully been able to move to a safe place and continue sewing/shipping orders. If you're looking for Ukrainian brands to shop with right now, I can recommend this one! (And there's a full review up on my blog with fit and construction details).

#lavenderdreams #loungewearlifestyle #loungewearallday #tooprettytotakeoff #velvetrobe #velvetloungewear #loungewearchic #loungewearstyle #roseprint #floralprint #floralclothing #floralstyle #prettystyle #pinklife #pinkandpretty #ukrainianfashion #ukrainianbrand #fashionflatlay #robe #robes #lingerierobe #lingeriereview #lingeriestyle #lingeriefashion #homewearstyle #homewear #fashionbloggers #discoverunder10k
Finally, a new review! 🌹💗 I received this @l Finally, a new review! 🌹💗 I received this @lavender_dreams_ua robe as a Christmas gift from my husband, but it had been on my wishlist for years before that so I'm over the moon that I finally own it. Now I can stop stealing his hoodies when I'm feeling cold - and I match my decor hehe. Check out my new blog post (I'll pop the link in my stories) for all the details on fit, construction etc.

What's your favourite loungewear piece?

#lavenderdreams #ukrainianfashion #ukrainianbrands #robe #loungewear #floraladdict #floralvelvet #velvetrobe #cozyrobe #longrobe #loungewearfashion #loungewearstyle #loungewearchic #floralstyle #prettystyle #floralfashion #fashionbloggers #fashioninsta #coldweatherfashion #chillingathome #loungewearlifestyle #floralprint #floralprinteverything #discoverunder10k
In case you missed it, I've just rounded up 24 bra In case you missed it, I've just rounded up 24 brands over on the blog that offer custom monogramming. There are plenty of options (at all budget levels) if you're shopping for pyjamas or a robe, but far less choice if you're after, say, a bra set or a camisole. Still, I managed to find a few, one of which is @freoliclingerie.

What are your thoughts on personalised lingerie and loungewear? Would you buy it as a gift? For yourself? Neither?

P.S. I also reviewed Fréolic on the blog semi-recently, if you missed that too 😉. Look at all the silk-wrapped strapping on this bra - the back's almost as pretty as the front!

#freoliclondon #freoliclingerie #custommonogram #personalisedpyjamas #personalisedrobes #personalisedloungewear #customembroidery #customlingerie #silk #silkbra #bradesign #beautifulbra #luxurybra #luxurylingerie #silklingerie #lingerieaddict #emeraldgreen #silksatin #silkonmyskin #silkandlace #luxurywomenswear #fashionflatlay #fashionbloggers #discoverunder10k
Not-so-casual Sundays in @marinavlingerie and @emm Not-so-casual Sundays in @marinavlingerie and @emmaharrislingerie ✨

I need a silk V-neck camisole in navy now.

#marinavlingerie #emmaharrislingerie #silk #embroidery #layering #fancysunday #silkcami #silkcamisole #satincami #silktop #camitop #camisole #spaghettistraps #silkloungewear #lingerieasouterwear #luxurylingerie #luxurywomenswear #luxuryclothing #fashionblogger #fashioninsta #lingerieaddict #floralembroidery #prettystyle #discoverunder10k
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