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Esty Lingerie
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Estelle Puleston

Estelle Puleston

Founder and editor of Esty Lingerie.

  • 2022 Lingerie Gift Guide: Ideas Under £100

    by Estelle Puleston November 18, 2022
    by Estelle Puleston November 18, 2022

    It’s time for my first annual gift guide, which has ideas from below £10 to just under £100 and includes some smaller treats which are lingerie themed – perfect if you don’t know your recipient’s clothing size or just want to get them something different.

    Read more
  • Plant-Dyed Lingerie: 10 Brands to Know

    by Estelle Puleston November 4, 2022
    by Estelle Puleston November 4, 2022

    When it comes to sustainable lingerie, there’s a lot of talk about fibres and fabrics. Something that I haven’t seen discussed quite so often is the dyes used to colour those materials, and yet you can hardly call a natural fibre-based fabric sustainable if it has been coloured using toxic, environmentally-polluting dyes.

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  • Here’s Why You’ll Love Polish Bras if You’re Full Busted

    by Estelle Puleston October 27, 2022
    by Estelle Puleston October 27, 2022

    If France is the lingerie capital of the world, then Poland is the full-bust lingerie captial of the world. Seriously, if you wear above a D cup size (especially if you’re well beyond that letter) and you don’t know about Polish bras yet, you’re missing out.

    Read more
  • 13 Witchy Black Robes for Halloween (and Afterwards Too)

    by Estelle Puleston October 21, 2022
    by Estelle Puleston October 21, 2022

    If you want to get dressed up this Halloween, then the most sustainable costume idea is to put something together with things you already own. But if you’re lost for ideas and still really want to wear a costume, how about basing it around a key piece which you can continue to enjoy long after the festivities are over?

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  • Elyse On Mars: Handmade, Hand-Dyed Lingerie Up to a 10XL

    by Estelle Puleston October 14, 2022
    by Estelle Puleston October 14, 2022

    As someone who works day-in, day-out in the lingerie industry, I see a lot of underwear that looks very much the same. But part of the reason I stay so interested is that about once a year or so, I’ll stumble across an independent brand that’s just so utterly and refreshingly different. This year, it’s Elyse On Mars.

    Read more
  • Trend Watch: Sheer, Underwired Bandeau Bras

    by Estelle Puleston October 5, 2022
    by Estelle Puleston October 5, 2022

    Remember when I reviewed a Marina V bra back in March and said I’d try to do a round-up of similar pieces, because it was definitely becoming a small but noticeable lingerie trend? Yeah, I forgot. But lately I’m seeing this bra style pop up more and more, so I’ve finally put that list together!

    Read more
  • Biodegradable Lace Lingerie: Deilen by Fleur of England

    by Estelle Puleston September 5, 2022
    by Estelle Puleston September 5, 2022

    I want natural, biodegradable fabrics. I also want lace – so much lace! And unfortunately the two don’t really seem to be compatible. That’s why I was very intrigued when a newsletter landed in my inbox about a new, biodegradable lace lingerie range by Fleur of England.

    Read more
  • Lingerie Review: Panache Clara Bra & Thong

    by Estelle Puleston July 8, 2022
    by Estelle Puleston July 8, 2022

    Allow me to introduce you to my most-worn bra set of the past twelve months: the Clara by Panache. The way the sheer floral motifs are surrounded by more opaque fabric, sometimes in a different colour, gives the impression of delicate appliqué work which makes this bra look rather more expensive than it actually is!

    Read more
  • Marks & Spencer Introduces 8 Guest Lingerie Brands!

    by Estelle Puleston June 27, 2022
    by Estelle Puleston June 27, 2022

    For the first time ever, Marks & Spencer has decided to shake things up and expand their online lingerie department in a big way through the introduction of eight guest brands, each one chosen to bring something different to M&S shoppers.

    Read more
  • Tensengral: (Almost) Zero-Waste Bras in Supportive Braided Lace

    by Estelle Puleston June 23, 2022
    by Estelle Puleston June 23, 2022

    In an industry where brand after brand are claiming to ‘reinvent’ the bra simply by removing the underwires, it’s refreshing to come across a lingerie company actually doing something different. Tensengral has merged antique and modern technology to create a whole new type of lingerie fabric: “performance lace”.

    Read more
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A few of my favourite designs at last month's @sal A few of my favourite designs at last month's @saloninternationaldelalingerie:
1 - @carvaro.it. The top-stitched hip detail is just so fun! 
2 - @nueame. Breathtaking detail - each of these petals is created and attached individually.
3 - @cambajlingerie. I am obsessed with this copper sparkle!
4 - @nette_rose. Sparkle, embroidery, colour... what's not to love?
5 - @maisonlouve_. Velvet and sequins, so luscious. And that colour 💜
6 - @maisonmanea. It's not just silk lined - it's reversible! An absolutely fun idea.
7 - @luciela_lingerie. Enjoying the soft colours and delicate transparency. I wrote about these last year so it was lovely to see the pieces in person. 

Which look's your favourite?

See more of the things I photographed at the show on the blog + in my recent article for @lingeriebriefs_ 

#saloninternationaldelalingerie #lingerielove #lingeriestyle #lingeriefashion #lingeriedesign #intimateapparel
I finally finished writing about some key trends I I finally finished writing about some key trends I saw at the @saloninternationaldelalingerie last month - I'll post the link in my story 🔗

#saloninternationaldelalingerie #lingerietrends #fashiontrends #lingerieblog #lingerieblogger
Off for the third and final day of the @saloninter Off for the third and final day of the @saloninternationaldelalingerie. So many gorgeous new brands that I can't wait to write about and share with you once I'm back home! This is @marialuciahohan24, a new discovery for me that is frankly everything lingerie dreams are made of (and these aren't even the best pieces).

#saloninternationaldelalingerie #marialuciahohan #lingerie #lingeriefashion #lingerielove
One last photo from my @phara_dor feature (link in One last photo from my @phara_dor feature (link in my bio) and I saved the best for last - this Juliette bralette set is definitely my favourite, I can't resist pretty red lingerie! 💕

Made from Swiss embroidery with crystal charms from Austria, gold-plated hardware from France and satin from Italy - fully European-made, from materials to finished garment 🪡

Check out the article for the matching Juliette bodysuit, balconette bra, suspender belt and thigh garters.

#pharador #lingerieset #madeineurope #europeanlingerie #swissembroidery #embroideredlingerie #braletteset #bralettes #bralette #bralove #redlingerie #redbra #luxurylingerie #beautifullingerie #fashionflatlay #lingeriefashion #lingeriestyle #lingerielove #lingerieaddict #lingerieblogger #instalingerie #discoverunder10k
The @phara_dor robe from my recent post/blog artic The @phara_dor robe from my recent post/blog article, styled how I would wear it for a nice dinner. If you want to dip your toes in the lingerie-as-outerwear trend, short robes feel like one of the easiest ways to do it - any outfit that would look good with a nice jacket or oversized cardigan will look just as good, but dressier, with a satin robe in its place. And I love how the embroidered sleeve cuffs here really finish the look!

What's your favourite lingerie type to style as outerwear?

P.S. The camisole is also from a lingerie brand, satin nightwear really is so versatile 😉

#pharador #lingerieasouterwear #underwearasouterwear #satinrobe #lingerierobe #blackrobe #satinjacket #lingeriestyling #stylingtips #dinneroutfit #outfitinspo #lingeriestyle #lingeriefashion #satinoutfit #satinloungewear #luxuryloungewear #satinnightwear #luxurynightwear #robe #robes #lingeriecommunity #lingerieinsta
All of the beautiful (and beautifully-packaged) go All of the beautiful (and beautifully-packaged) goodies I received from @phara_dor. Which is your favourite? Review coming in 2026!

#pharador #dutchbrand #fancylingerie #swissembroidery #lingerieaddict
A closer look at that @phara_dor Valerie balconett A closer look at that @phara_dor Valerie balconette bra from yesterday's post and the matching thong, made from Swiss embroidery and adorned with Austrian crystals. 

I'll be reviewing this + other Phara d'Or pieces next year, but for now, you can read all about the brand's debut collection on the blog - link in my bio 😘

#pharador #braset #bralove #embroideredbra #embroideredlingerie #blackbra #sheerbra #blacklingerie #lingeriecommunity #lingerieinsta #lingeriestyle #lingerielover #lingerieflatlay #brafashion #luxurybra #luxurylingerie #lingeristas #lingerieblog
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