Brands

Founded in 1957 in Sweden, Miss Mary is a brand that aims to create ‘world class lingerie’. To them, that means an emphasis on three things: optimal comfort, a timeless design, and the perfect fit. Nailing the fit is no easy task considering their impressive size range, which spans UK 10 to 28, band sizes 32 to 52, and cup sizes A-J.

Launched in 2002, Lavinia Lingerie is a retailer to keep on your radar if you love embroidery, lace, and intricate detail. Based in the US but with a product range that meshes together a few North American brands with dozens of European ones, their focus is on lingerie that’s as uniquely-styled as it is supportive.

The world is filled with cookie-cutter lingerie boutiques. As much as I love bra shopping, it does get somewhat less exciting when every boutique I walk into is carrying the same selection of products. That’s why I was so intrigued to learn about Les Rituelles.

Studio Pia’s SS19 collection was incredible – and hard to follow. A little bit of me did wonder if this designer, as talented as she obviously is, could ever create another collection as stunningly good as that one. But then I caught a glimpse of this season’s gold chain embroidery in an Insta story, and I knew right away that she had.

If there’s one lingerie brand in the world that truly deserves to call itself iconic, it’s Agent Provocateur. Even its packaging is instantly recognisable – a pink box and black ribbon that have become synonymous with beautiful underthings and self-indulgence.

As a longtime fan of Playful Promises, I’ve loved seeing their name and imagery popping up in more mainstream publications. The brand has done so much work over the past few years in expanding their size range, tackling a lot of stereotypes about the lingerie industry, and collaborating with some amazing people.

In January of this year, Hopeless released the Garden of Earthly Delights collection, also known as G.O.E.D. It’s an exploration of complexity, opposition, and contradiction. According to the brand, this is a collection for the angel in hell or the devil in heaven.

Beginning with a primary focus on lingerie pieces, Amoralle now describe their designs as “boudoir inspired”, which most recently has resulted in the Aristocratic Seduction collection consisting of fantastic dresses and robes accompanied by various accessories.

The lingerie blogging community is pretty small, but what’s even rarer is a fashion blog dedicated to just hosiery. I first discovered My Pantyhose Girl some years ago, when I was managing an influencer campaign for some legwear products.

Rapture and Repent immediately caught my eye for its darkly original, fetish-inspired designs. The designer, Monika Cibulskis, first started selling lingerie and accessories while studying fashion at Ryerson University in Canada.