I asked my Instagram followers what they considered to be a budget-friendly bra, and the average answer was £30 (approx. $42 / 35€) or less. On this basis, I will share my opinion on the pros and cons of some of the best budget-friendly full-bust brands I’ve had the opportunity to try around that price range.

Ask me to name any one robe I’d love to wish into my wardrobe, and there’s a good chance I’d pick one by Apilat. This independent Ukranian brand is creating some of the most breathtakingly beautiful loungewear in the industry, and they only seem to get better with each passing season.

When Myla relaunched in 2018 after a lengthy hiatus I… was not the biggest fan. Since then though, the brand has been growing on me once again. In particular, Columbia Road has become a signature style that they re-release over and over in new and always-interesting colourways.

From saturated aqua and turquoise shades to a true primary blue, this summer lingerie trend feels fresh, fun and statement-making. It’s been picked up by budget-friendly and luxury brands alike; here are 18 of my favourite looks to check out, from everyday basics to fancier sets.

I’ve been curious to try hemp underwear for a while, but I’ve had less-than favourable experiences with hemp clothing in the past. I often find the fabric itchy, and it can feel thick and heavy against the skin. Obviously, that’s not ideal for something you’re wearing on sensitive parts of your body.

Many designers are open to creating custom pieces, made specifically with your body in mind for little to no extra cost. This sounds too good to be true, right? Well, sometimes, it’s an amazing deal, and sometimes it means the product won’t be as great as you imagined.

I’m not quite sure what to call this new(ish) loungewear trend – it’s not ‘animal print’ in the typical sense, so I’m going with ‘animal illustration’ instead. Emblazoned with repeating motifs – most frequently snakes, zebras or big cats – these pieces will add heaps of fun to your homewear wardrobe!

Underwired bras seem to be the Marmite of the lingerie world. But what do these love-’em-or-hate-’em wires do? You probably know that they play a role in adding support to the bra, but how do they do it?

These past six months or so have been some of my best ever in the lingerie industry, both in terms of my blog and as a freelance writer, which is great of course – but it also means that I once again find myself incredibly busy and in need of some hired assistance!

Sustainable lingerie options are becoming increasingly easier to find – and increasingly stylish too. But if you’re thinking ‘sustainable’ automatically equals expensive, and that’s out of your price range, then you’ll be glad to know that there are brands making eco-friendly lingerie accessible for all budgets.