Brands

Astrological-inspired lingerie continues to be a trend, and Love & Swans’ latest set takes the theme to a luxurious new level. Named Cygnus, the set is made from midnight-blue mesh that is lavishly embellished with a celestial array of stars and clustered constellations.

I may only own a handful, but bodysuits are one of my favourite lingerie styles – if you can get the fit right, they’re an incredibly versatile type of garment. In fact, they’re often the first thing mentioned when discussing ideas to wear lingerie as outerwear.

SADA by Sarah is a relatively new brand to come to my attention, but that I hope to see featured a lot more in the years to come. Designer Sarah Dawson creates her signature pieces in Brooklyn, New York, after realising her passion for designing intimate apparel while studying the city’s Fashion Institute of Technology.

Created by Karolina Kobets, JTM Noir Lingerie focusses primarily on satin robes, though they also offer nightgowns and pyjamas and have a small range of linen pieces. Some designs tend towards a fairly minimal look, but it’s the swishy, lace-trimmed garments where the brand’s decadent vision truly shines.

Launched in Russia in 2000 and now based in Czechia, PS-Ling focusses on creating a very unusual product – T-front bodywear. Neither a full gusset nor totally crotchless design, they instead use a narrow string that runs from the front to back.

I first featured Apilat on the blog in my 2017 round-up of brands making incredible robes, and they’ve only gotten better since. Couture techniques and luxury fabrics are central to their design process, and how could they not be when this label got its start designing wedding dresses?

My favourite new lockdown habit has been dress up nights… It’s a new tradition that I hope to continue long after it’s deemed safe to regularly leave our homes again, and one that has given me a wholly new appreciation for Knickerocker’s over-the-top designs.

Looking at Helen Valk Varavin’s designs is like peering into a lush fairytale. There is definitely something magical about these luxe underthings, which are often named after famous mythological women and are designed “with modern goddesses in mind”.

My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.

This seems a strange time to be writing about a swimwear brand. I think maybe I’m living vicariously through Deakin & Blue’s product imagery, because I’ve found myself repeatedly checking out their website since I discovered the brand just over a month ago.