Brands

Launched in Russia in 2000 and now based in Czechia, PS-Ling focusses on creating a very unusual product – T-front bodywear. Neither a full gusset nor totally crotchless design, they instead use a narrow string that runs from the front to back.

I first featured Apilat on the blog in my 2017 round-up of brands making incredible robes, and they’ve only gotten better since. Couture techniques and luxury fabrics are central to their design process, and how could they not be when this label got its start designing wedding dresses?

My favourite new lockdown habit has been dress up nights… It’s a new tradition that I hope to continue long after it’s deemed safe to regularly leave our homes again, and one that has given me a wholly new appreciation for Knickerocker’s over-the-top designs.

Looking at Helen Valk Varavin’s designs is like peering into a lush fairytale. There is definitely something magical about these luxe underthings, which are often named after famous mythological women and are designed “with modern goddesses in mind”.

My absolute favourite thing about Instagram is how often I discover new lingerie brands over there, and Love & Swans is one such treasure that made its way onto my feed shortly after its February launch. I was instantly besotted with their beaded embroideries.

This seems a strange time to be writing about a swimwear brand. I think maybe I’m living vicariously through Deakin & Blue’s product imagery, because I’ve found myself repeatedly checking out their website since I discovered the brand just over a month ago.

Luxury lingerie brand Prelude has been on the outskirts of my radar for a while, for designing some incredibly beautiful pieces. It’s hard to pick a favourite from the Noir Fatal collection, but I’m definitely swooning over the high-neck bra (subtly decked out in Swarovski crystals) and high-waist knicker combination.

The second I stumbled across Dorshelle Guillaume, I fell in love. The designs are simply breathtaking, every single one of them an ornate and unique showstopper. There’s a level of decadence and attention to detail here that is rare even amongst luxury lingerie brands, from lusciously-embellished fabrics to beaded fringing.

While I love Lydia’s design aesthetic, the main reason I enjoy her social media is her commitment to inclusivity when it comes to those she creates for. Every piece of lingerie is made to your own measurements, which you provide during the ordering process.

I first heard of Queen of Suburbia back in 2016, when the brand was just getting started. The designer behind the brand, Megan, was a lingerie blogger for a few years before she decided to start making her own lingerie, which she now sells through her website and Etsy store.