Reviews

Avocouture (formerly Avocado) is a brand I have been wearing regularly since I discovered it in 2015. Not only does their aesthetic align with mine, but the cuts of their bras work incredibly well with my outerwear clothes. The HCQ is what the brand calls a “fusion” between a half-cup and a full-cup bra.

As always, I am blown away by the level of detail in this Love & Swans lingerie set. What may from a distance appear to be a print is actually an embroidery, which gives it a wonderful depth of texture when seen up close. On top of all this is that other signature design element of this brand: lavish hand-beading.

Lately, I’ve found myself wearing slips more than anything else in my wardrobe – including bras! Like robes, they’re easy to throw on in the morning as loungewear, and I also style many of them as outerwear simply by adding a strapless bra underneath and a skirt on top.

One of the few good things to come out of 2020 was TéAmore. With a size range focussed on fuller busts (up to a UK FF / US H) and designs that are breathtakingly beautiful, it seems that they’re doing for the US full bust market what Harlow & Fox has done for the UK one.

When Myla relaunched in 2018 after a lengthy hiatus I… was not the biggest fan. Since then though, the brand has been growing on me once again. In particular, Columbia Road has become a signature style that they re-release over and over in new and always-interesting colourways.

I’ve been curious to try hemp underwear for a while, but I’ve had less-than favourable experiences with hemp clothing in the past. I often find the fabric itchy, and it can feel thick and heavy against the skin. Obviously, that’s not ideal for something you’re wearing on sensitive parts of your body.

As the global lingerie market continues to increase in value, new and potentially-major players are entering the industry, from SavageX to Zara to Amazon. So I got curious – could Amazon truly become a leading lingerie destination?

If you’re a regular reader here, you’ll probably remember Dorina from some of my earlier blog posts. They’re a decades-old lingerie and swimwear brand that’s focussed on providing stylish everyday designs at affordable prices.

Girls Will Be Boys creates loungewear inspired by today’s modern tomboy. Launched in 2013, the US-based brand blends streetwear designs with the comfort of activewear. Their designs focus on breathable fabrics and unobtrusive cuts, for maximum comfort and durability.

I wanted to highlight the bras I consistently reach for in the mornings, because what better endorsement for a garment or a brand than to say I actually wear it a ton? So here, in no particular order, are 10 bras whose combination of fit, comfort and practicality have made them become my everyday staples.