review

A name that has been very popular recently for a number of reasons – among which, their willingness to consistently increase their size range – is UK brand Edge O’ Beyond. Their flexible size range covers UK 6-18 and 30B-38G, the concept being that one size covers 3 to 4 sister sizes thanks to adjustable back straps.

Fréolic London is a premium brand that’s focused on making the experience of buying luxurious, semi-bespoke lingerie more accessible and affordable. They offer pre-designed garment shapes that can be ordered in a (very!) wide array of colour and fabric choices.

Earlier this year, I wrote about Beba Lingerie, a Serbian brand that I had at the time just discovered – and it was love at first sight. It was giving me strong Honey Birdette vibes, with maybe a little Bordelle thrown in too, and the prices seemed pretty great for the designs on offer. I simply could not get the brand’s Becca bodysuit out of my head.

Avocouture (formerly Avocado) is a brand I have been wearing regularly since I discovered it in 2015. Not only does their aesthetic align with mine, but the cuts of their bras work incredibly well with my outerwear clothes. The HCQ is what the brand calls a “fusion” between a half-cup and a full-cup bra.

As always, I am blown away by the level of detail in this Love & Swans lingerie set. What may from a distance appear to be a print is actually an embroidery, which gives it a wonderful depth of texture when seen up close. On top of all this is that other signature design element of this brand: lavish hand-beading.

Lately, I’ve found myself wearing slips more than anything else in my wardrobe – including bras! Like robes, they’re easy to throw on in the morning as loungewear, and I also style many of them as outerwear simply by adding a strapless bra underneath and a skirt on top.

One of the few good things to come out of 2020 was TéAmore. With a size range focussed on fuller busts (up to a UK FF / US H) and designs that are breathtakingly beautiful, it seems that they’re doing for the US full bust market what Harlow & Fox has done for the UK one.

When Myla relaunched in 2018 after a lengthy hiatus I… was not the biggest fan. Since then though, the brand has been growing on me once again. In particular, Columbia Road has become a signature style that they re-release over and over in new and always-interesting colourways.

I’ve been curious to try hemp underwear for a while, but I’ve had less-than favourable experiences with hemp clothing in the past. I often find the fabric itchy, and it can feel thick and heavy against the skin. Obviously, that’s not ideal for something you’re wearing on sensitive parts of your body.

As the global lingerie market continues to increase in value, new and potentially-major players are entering the industry, from SavageX to Zara to Amazon. So I got curious – could Amazon truly become a leading lingerie destination?