Brands

It’s coming up on a decade since I became a mother, and breastfeeding feels like a distant memory. That said, I do distinctly remember feeling unimpressed with and uninspired by the nursing bra options available at the time, especially those in my size range.

Founded in 2021 by Ella Campion, Hermit London is fighting against textile waste by creating stylish sleepwear out of old hotel bed linens. Hotels dispose of their bed linens after an average of just 9 months, and the tiniest stain, tear or pull in the fabric is enough to get them thrown out.

In case you’re new around here and haven’t seen the numerous times I’ve gushed over this brand before, the ethically-made indie label Love & Swans is truly one of the most exciting lingerie brands to come out of the 2020s so far, and now it’s getting even better with the launch of swimwear.

As someone who works day-in, day-out in the lingerie industry, I see a lot of underwear that looks very much the same. But part of the reason I stay so interested is that about once a year or so, I’ll stumble across an independent brand that’s just so utterly and refreshingly different. This year, it’s Elyse On Mars.

I want natural, biodegradable fabrics. I also want lace – so much lace! And unfortunately the two don’t really seem to be compatible. That’s why I was very intrigued when a newsletter landed in my inbox about a new, biodegradable lace lingerie range by Fleur of England.

For the first time ever, Marks & Spencer has decided to shake things up and expand their online lingerie department in a big way through the introduction of eight guest brands, each one chosen to bring something different to M&S shoppers.

In an industry where brand after brand are claiming to ‘reinvent’ the bra simply by removing the underwires, it’s refreshing to come across a lingerie company actually doing something different. Tensengral has merged antique and modern technology to create a whole new type of lingerie fabric: “performance lace”.

Handmade in Málaga, Spain by Bohemian Soul Lingerie, these pieces have some of the most fabric I’ve ever seen on a nightwear garment. Just metre upon metre of fluid lace, chiffon or cotton voile that drapes down to the ground and puddles around your feet.

The first time I saw the Sans Peur collection from Âme Nue Intimates, it took my breath away. The brand itself is named after the French phrase meaning “naked soul”, and each piece in this new collection does an excellent job of conveying both the power and vulnerability behind that idea.

Lovehoney’s Captivate line is an official collaboration with the Fifty Shades of Grey franchise. This season, they’ve added two great new ranges to it – Flocked Mesh, which features a classic black and gold colour palette with lavish chain and ring details, and Chiffon, for those after a softer and more romantic vibe.