Brands

Founded in 2017 by Kadrija Rušitović, shortly after she graduated from a design course, Beba’s collection is awash with gorgeous fabrics, eye-catching silhouettes, and metal logo hardware which is lavished across many of the pieces in multiple designs and sizes.

What Dorina does best is ‘not-so-basic basics’, ultra-wearable everyday pieces that will still make you feel chic and pretty. It’s the kind of thing you can treat yourself to for Valentine’s, without worrying that it’s only going to get worn once and then forgotten about.

Online retailer Lovehoney keeps on upping its lingerie game with its in-house collection, with each season bringing ever-more stylish, eye-catching and trend-focussed designs to lust after. And their latest release, the Captivate range, may just be my favourite Lovehoney offering of all time.

Even in a pandemic, creativity can thrive, and one of my favourite things to come out of 2020 was the newly-launched lingerie label Elena di Cuori which debuted online in June. It’s a luxury line centered around two things: sensual and sophisticated design, and “traditional, Made in Italy craftsmanship”.

Last Thursday, Zara made a bold entry into the lingerie industry with a 158-piece debut collection. While around a third of those have yet to be unveiled, the launch is titled “The Female Gaze” and so far seems to be a push-up free, padding-free product range that focusses on embracing comfort.

When I think of French lingerie designs, delicate feminine pieces usually come to mind: Chantilly lace, wispy tulle, and elegant embroidery. Impudique by Catanzaro definitely has these components, but there’s also an added edge of daring cut-outs and strap details, and wet-look swatches mixed with lighter textiles.

Alice Acreman Silks isn’t the type of brand I usually feature on the blog; it’s not a lingerie label, but rather a fashion and furnishings one whose designer just happened to turn one of her signature printed silks into a cami set. And isn’t the result just delightful?

Astrological-inspired lingerie continues to be a trend, and Love & Swans’ latest set takes the theme to a luxurious new level. Named Cygnus, the set is made from midnight-blue mesh that is lavishly embellished with a celestial array of stars and clustered constellations.

I may only own a handful, but bodysuits are one of my favourite lingerie styles – if you can get the fit right, they’re an incredibly versatile type of garment. In fact, they’re often the first thing mentioned when discussing ideas to wear lingerie as outerwear.

SADA by Sarah is a relatively new brand to come to my attention, but that I hope to see featured a lot more in the years to come. Designer Sarah Dawson creates her signature pieces in Brooklyn, New York, after realising her passion for designing intimate apparel while studying the city’s Fashion Institute of Technology.