As the global lingerie market continues to increase in value, new and potentially-major players are entering the industry, from SavageX to Zara to Amazon. So I got curious – could Amazon truly become a leading lingerie destination?
Reviews
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If you’re a regular reader here, you’ll probably remember Dorina from some of my earlier blog posts. They’re a decades-old lingerie and swimwear brand that’s focussed on providing stylish everyday designs at affordable prices.
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Girls Will Be Boys creates loungewear inspired by today’s modern tomboy. Launched in 2013, the US-based brand blends streetwear designs with the comfort of activewear. Their designs focus on breathable fabrics and unobtrusive cuts, for maximum comfort and durability.
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I wanted to highlight the bras I consistently reach for in the mornings, because what better endorsement for a garment or a brand than to say I actually wear it a ton? So here, in no particular order, are 10 bras whose combination of fit, comfort and practicality have made them become my everyday staples.
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I first discovered Australian brand Stonemen several years ago whilst looking for comfortable, stylish men’s underwear as a gift for my partner. I was so impressed by the quality of the briefs that came for him that I knew I had to get my own pair of Stonemen one day.
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I particularly enjoy the colour scheme here, which feels both playful and luxurious. Ruched lilac satin wraps around the neck and ribcage, connected by a multitude of draped, metallic cords that cover (well, partially cover!) the upper chest and bust.
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The Glycine long nightdress is made from 100% silk satin, which is cut on the bias (a fabric-intensive and therefore more expensive technique) for a better drape on the body. It’s trimmed with guipure, which is one of the primary reasons I chose this piece in particular.
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I have been a Patreon supporter of Maude Nibelungen for 3 months now, as well as for 5 months back in 2019. If you aren’t aware of the brand, Maude Nibelungen is a Canadian-based knitwear designer who creates incredibly unique lingerie designs using knitting techniques and interesting fibres.
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LoveSuze is a newly-launched brand founded by Suzanne Macbale, who was previously Associate Vice President of Design at Victoria’s Secret. In case you’re wondering how similar this fledgling label is it to the lingerie giant: it’s not. There’s not a push-up bra in sight at LoveSuze.
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These two bikinis are made from 88% recycled polyester, created from plastic bottles and textile waste. It’s a process that both finds a use for plastic waste, and saves water and energy compared to creating a similar fabric from virgin materials.